Our Jewelry Business Courses, Programs, and Expert Coaching Have Helped Over 8,500 Jewelry Brands Start, Grow, and Scale Using The Desired Brand Effect™ Methodology...

Whether you're just getting started as a new jewelry designer or are a seasoned designer ready to scale your jewelry brand, our team of mentors, coaches, and industry veterans are here to help you exceed your goals.

The Fast Cash Strategies
("Money Making" Mini Course)

We get it! Consistent cash float is something every maker, designer, and business owner needs every single day.

That’s why I’ve created a simple-to-implement mini-course to help you make more anytime you need a few hundred to several thousand dollars – like yesterday.

Click here for success stories.

Fast Cash Strategies Is For You If:

This is for jewelry designers, makers, artists, and creators who want consistent cashflow every single day.

How to Start a Jewelry Business Program (“Quickstart”)

This proven, step-by-step blueprint is perfect for you if you want to know what to do to turn your jewelry-making hobby into a real jewelry business.

Unlike other programs on the Internet, this program is from real, successful jewelry designers and implements The Desired Brand Effect™ Methodology.

Click here to hear from other jewelry designers who have put the Desired Brand Effect™ to work for their jewelry brands.

Quickstart Is For You If:

This is for jewelry designers, makers, artists, and creators who are just getting started and want to shortcut the learning curve and start a jewelry business today.

Laying the Foundation (LTF)

If you've already started your jewelry business, LTF will help put The Desired Brand Effect™ Methodology to work for you so you can naturally and easily build a list of repeat customers who keep coming back to buy from you every time you drop a new collection.

In just twelve short weeks, we'll help you transform your jewelry business into a business that works for you so you can spend more time doing what you love.

Click here for LTF success stories.

LTF Is For You If:

This program is for jewelry designers and makers who want to generate consistent, predictable, and repeatable sales while insuring they have a strong, sustainable foundation for growth in-place.

Jewelry Marketing Collective

The Jewelry Marketing Collective is a membership designed for independent jewelry designers who want to attract more customers, increase repeat sales, and grow their brand without feeling overwhelmed by marketing.

Inside, you'll get monthly RGA challenges, expert coaching, and a supportive community to help you take consistent action. Whether you're just starting out or scaling your business, JMC gives you the strategies, templates, and accountability you need to make revenue-generating easier and more effective.

The Jewelry Marketing Collective Is For You If:

This community is perfect for you if you’re ready to simplify your marketing, create consistent sales, and enjoy more balance in your life. It’s designed for jewelry designers who want to work smarter, feel fully supported, and reconnect with the joy of running a thriving business.

Your Year to Thrive

Your Year to Thrive is a comprehensive program designed to help creative entrepreneurs align their business goals with their ideal lifestyle. Through the step-by-step EVOLVE Blueprint, you'll gain clarity on your vision, develop actionable plans, and execute strategies to achieve sustainable success in 2025. This program includes six modules with video training, actionable worksheets, strategic visioning exercises, and more, all aimed at transforming your mindset and elevating your business.

Your Year to Thrive is For You If:

This program is for ambitious, creative business owners who want to grow their brand with intention and ease. If you're tired of feeling stuck, overwhelmed, or unsure of your next steps, this program will help you gain clarity, set aligned goals, and create a strategic plan to build a business that supports your lifestyle.

The Desired Brand Effect™ (DBE)

The Desired Brand Effect™ is a time-tested, proven jewelry-business methodology that helps you expand your audience, grow your sales, and amplify your results with simple, actionable steps that anyone can take to turn their jewelry brand into an unforgettable, timeless brand.

The DBE was created by Tracy Matthews and was responsible for her jewelry collections doing over $8 million dollars in sales, being worn by A-list celebrities, and being featured in over 350 stores across the globe.

Click here to hear from students who have put the Desired Brand Effect to work in their jewelry design businesses.

When you create The Desired Brand Effect™️ in your business, you'll stand out in the saturated jewelry market with an unforgettable, timeless brand.