#159 Behind the Scenes of F&TA Live Part 1 – The Marketing Panel

Feeling left out from our live event from 2017?

 

Maybe you were there, but want a little refresher!

 

This episode is giving you a behind the scenes look at the awesome marketing panel we had last year!

 

You can listen in on our Q&A with PR experts, Robin & myself, FB ads experts, and a few influencers in the media!

 

This is great because you’ll get a taste of what it’s like to be at Flourish & Thrive LIVE! and get excited for the 2018 event.

 

Let’s get started!

Click here to download the show notes

 

How to Market Men’s Jewelry

 

Everyone had lots to say about this question. As women, sometimes we don’t know what men are looking for in jewelry. So these marketing experts share some ideas to reach them!

 

Show up where they are and keep in mind your dream client. Do they know a lot about jewelry or not? Make sure you’re speaking their language.

 

Know Your Target

 

When it comes to pitching media opportunities, you have to know the audience of the outlet. Certain collections might work better to be featured in

 

Give them a “hook” to get them excited about your brand, then you can expand to other parts of your story.

 

Getting Started with Blogging

 

Think about what your customer is interested in and what they might be searching for. It’s a tool for you to showcase your process and story.

 

It helps people find you and increase the searchability of your website. Make sure when you write a blog, you’re sharing it out to your email list and social media!

 

Collaborate with other people who can write content for you about your jewelry as it relates to their business. This way you can “cross pollinate” your audiences.

 

Be there this Fall! Join us all in NYC this September (just a few weeks away!)

 

xo, Tracy

 

P.S.

 

The sponsor for this episode is our lovely partners at Accounting for Jewelers. Mariel was just on our show last week sharing so many tips and apps.

 

But the best part is, she used to be a jeweler! She’s GIA certified and has some serious street cred as a jeweler.

 

They offer help for growth, tax, and accounting services. They’re offering a special $100 off coupon for YOU because you’re in the Flourish & Thrive community. It works for any of their courses so if you have tax questions, they can help you!

 

How great is that?! Just use code: thrivebydesign

 

Links:

Flourish & Thrive LIVE Event! September 26-27, 2018 in NYC

Strategic Online Success (SOS) Accelerator Program