3 ways to AMP up your Holiday Jewelry Sales

The temperature starts to change, kids are back in school and holiday travel plans are being made. Bye, bye summer, hello autumn! As sad as I am to see summer leave, I’m always happy to welcome the beginning of holiday sales!

So what are you going to do to make this holiday season your best ever?

Consider my 3 C’s formula to AMP up your Holiday jewelry sales: Create, Connect and Close.

CREATE your sales goals

Setting your sales goals is critical. The holiday season is the busiest time of the year for most jewelry designers. Set the bar high but reachable. Don’t be shy when creating your goals. Write your actual figure down and be SPECIFIC.

The best way to record your goals is by keeping a spreadsheet. You can break it down to smaller numbers, weekly then daily, and keep track of your progress. Tracking is the best way to actually achieve what you set out to do.

OK, intention and goal setting is fantastic, but it’s not enough. The next step is to start selling and connect with your clients.

CONNECT with your clients

Developing a personal connection with your customer is key—especially during the holiday season!

There are a few ways to do this:

• Tell your personal story: People connect with stories and the more you play up yours, the more engaged and devoted your client will be to your brand.
• Make it easy to buy: Provide suggestions and have prepackaged orders ready to go. Insure them that you will make their holiday gifting fun, easy and fabulous!
• Create an exceptional experience: Give a gift box and or gift cards to go with their jewelry purchases. Go the extra mile to add a special touch. They’ll remember your thoughtfulness.

 

 

CLOSE the deal

The most important part of selling your jewelry is to close the deal. Make sure you ask for the sale.

We are sure that many of the people you work with will say YES. However, if your client says NO, identify the reason. Is it that they aren’t interested now, but possibly later? Or is your product just not for them? Set a date to reconnect if they want some time to consider.

Most importantly: Follow up with a thank you note or a holiday card. Nothing, and I mean nothing, is more memorable than a hand-written thank you.

Thank you card image from Pink olive pinkolive.com/mod-thank-you.html

Call to action:

We (Tracy & I) would love to hear from you!
How do you create holiday goals?
What do you do to make your clients feel special?
How do you close a deal?
Please leave your comments below.

Take action NOW:

Write out your sales goal and list specific ways you will use the 3 C’s to reach that number.

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