#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger

Tracy Matthews I July 12, 2016

It looks like this:

You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later.

You log onto your Facebook account and you see a friend share their personal testimony about how much they love Product B, and they post a link to the website where you can buy it.

Research has shown that almost every time, you will purchase Product B instead of Product A.

Because Product B is backed by someone that you know and trust.

Social Proof.

You can translate it to your jewelry biz too. Paying big bucks for Facebook ads and magazine coverage can absolutely be beneficial to boost your sales.

But that type of exposure truly doesn’t compare to an endorsement by a social influencer who shares your jewelry – with their followers.

Why?

Because social influencers have audiences that wholeheartedly trust their opinions and recommendations.

Who is a social influencer?

It’s anybody – who shares the things they love with their following.

Bloggers. Media Personalities. High profile entrepreneurs. Celebrities. All social influencers.

Even YOU -are a social influencer. -More importantly, your current customers are social influencers.

This is completely what the sharing economy is all about.

The possibilities are endless! On today’s episode you’ll learn how to use connections with social influencers to boost sales for your biz.

On today’s episode I am sitting down with Lauren Zavlunov and Jeanne Verger, the team behind Social Ignited.

Lauren and Jeanne are Flourish & Thrive Academy graduates, jewelry designers, and experts at leveraging social influencers to help grow a jewelry biz.

There is so much good stuff in here…let’s jump in!

Click here to download the show notes

Find Your Social Influencers

Social Influencer Marketing works because of people. Everyday people who are sharing what they love with their audience are the most cost effective and highest converting avenue for you to gain new followers and convert them into customers.

You don’t need to get Jennifer Lopez to share your Facebook post for this to work. Your sister in Florida with 500 Facebook friends and 200 Instagram followers could share a testimony about a necklace she bought from you and that post has the power to result in sales. If you can develop a strategy (there’s more about how in the episode) to leverage the people who are already saying amazing things about your jewelry to their audience then you can really see this work well in your business.

Socially Endorsed Ads

A socially endorsed ad is someone who is using your product and gives a shout out in a very organic way. In advertising, a socially endorsed ad performs 50% better than any regular advertisement.

You might think that being on the receiving end of socially endorsed ads is totally up to fate, but it’s not. There are so many things that you can do to prompt your loyal customers to get vocal about your business to their audience and many ways to leverage it when they do.

Jeanne and Lauren will teach you how to do this on the episode.

Social Ignited

Lauren and Jeanne are both jewelry biz owners. Lauren is the force behind Jewels of Saraswati and the awesome online community Social Jewels. Jeanne is the powerhouse of Jeanne Verger Jewelry. Both have professional career backgrounds in marketing and advertising, and they are combining their talents in a new venture called Social Ignited.

Social Ignited exists to teach you the ultimate social media strategy to grow your business And your profits.

Robin and I have worked closely with both Jeanne and Lauren for the past few years as they have been part of our F&TA courses, and I can assure you that these two know their stuff, and they are great teachers. (See, social proof).

I am super excited to get to introduce you to Social Ignited through a very special Free Master Class that Jeanne and Lauren are hosting on July 20th at 3:00pm EDT.

They will be teaching you 5 Steps To Attract Social Influencer Partnerships To Double Your Audience Online.

They’ll also teach you why social influencer marketing is one of the leading strategies on social media today, how to ignite your jewelry brand by finding the right influencers online, and how to partner with influencers on some of the top social media platforms.