Episode 502: How to Pitch Jewelry Gift Guides – It’s Not Too Late! with Gloria Chou
Is it too late to get your jewelry featured in holiday gift guides? Absolutely not! In this episode of Thrive By Design, I'm joined by award-winning PR strategist Gloria Chou to reveal insider secrets about pitching your jewelry for gift guides – not just for the holidays, but all year round.
“PR at its core is writing a good pitch and sending it to the right person. That's it.” – Gloria Chou
What You'll Learn in This Episode:
- [2:15] Why gift guides are a powerful PR tool for jewelry brands
- [5:30] The CPR method for crafting the perfect pitch
- [12:45] How to find and connect with the right editors
- [18:20] Best practices for following up on your pitches
- [22:35] Common mistakes to avoid when pitching gift guides
- [25:40] How to leverage affiliate links in modern PR
- [32:15] Tips for creating relationships with journalists
Why Gift Guides Matter for Your Jewelry Brand
Gift guides aren't just for the holiday season. They're year-round opportunities to get your jewelry in front of new audiences while building valuable SEO backlinks. According to Gloria, you don't need a massive following or celebrity endorsements to get featured – you just need the right pitch strategy.
The CPR Method for Perfect Pitches
Gloria shared her proven CPR method for crafting pitches that get responses:
- Credibility – Briefly establish your expertise and unique perspective
- Point of View – Share 3 key points about your jewelry's relevance
- Relevance – Connect your pieces to current trends and seasonal moments
Pro Tips for Pitching Success:
- Install Google News alerts for jewelry industry keywords
- Follow commerce and shopping editors on Instagram and LinkedIn
- Use email tracking software to monitor pitch performance
- Include high-quality product photos and clear pricing
- Follow up after 5-7 days with fresh angles
Ready to learn more about PR strategies for your jewelry business? Check out my conversation with Gloria Chou on the latest episode of Thrive by Design!
xo, Tracy
Connect with Gloria:
- Visit gloriachoupr.com
- Follow @gloriachoupr on Instagram
- Watch her free PR Masterclass at gloriachoupr.com/masterclass
Resources Mentioned:
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Links in this episode:
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Buy My Bestselling Book: The Desired Brand Effect