Episode 529: How to Train AI to Be Your Marketing Team (Even If You’re Not Techy)
Are you spending countless hours on marketing instead of creating jewelry? What if you could have a full marketing team at your fingertips without the hefty price tag?
As jewelry business owners, we all know that marketing can feel like a full-time job. Between creating content for social media, writing emails, and planning launches, it's easy to get overwhelmed and burned out. But what if there was a way to create all the marketing assets you need in a fraction of the time?
Today, I'm sharing how I've trained AI to become my marketing assistant without sacrificing my unique brand voice – and how you can do the same, even if you're not tech-savvy.
In this episode, you’ll learn:
- [03:17] How AI transformed my business efficiency and marketing capacity
- [07:20] The exact process to train AI to match your unique brand voice
- [11:42] My voice-to-text hack that makes AI content sound authentically human
- [15:35] How to use AI for product descriptions that actually convert
- [19:53] Creating content calendars and social captions in minutes
- [21:18] Using AI for email sequences and launches
- [24:54] The mindset shift needed to embrace AI effectively
- [27:40] Why AI amplifies creativity instead of replacing it
How AI Can Transform Your Jewelry Business Marketing
One thing I've learned through my journey of reinvention is that as businesses evolve, we need to adapt our strategies. I've spent the past year exploring how AI can help me be more efficient with my marketing, and the results have been game-changing.
For years, I've either been doing all the copywriting myself or paying a full-time copywriter – which, as we all know, is expensive. Good marketers come with a hefty price tag because they know how to position your brand to get in front of customers.
But what if you could train AI to do 80% of your marketing for you, and have it sound like you?
That's exactly what I've been developing with Desire AI, a marketing assistant built specifically for jewelry and product brands that I'm incredibly excited to share with you.
AI Is Not Here to Replace You – It's Here to Amplify You
One of the biggest misconceptions about AI is that it's here to replace humans. The truth is, AI is here to support you, make everything work faster and better, and help you get more done.
“You're the artist, you're the visionary, you're the person behind the business. AI can't replicate creativity. You are the creative in the business. All it can do is help you bring your ideas to life faster.”
This morning alone, I wrote a full landing page, created an offer suite, and set up an email sequence in about an hour – something that would normally take me two days. The idea came from me, the content came from me, but AI helped me format it and create it quickly.
How to Train AI to Sound Like You (Not a Robot)
The early days of AI-generated content were terrible – everything was cheesy and obviously written by a machine. But when AI is programmed properly using the right content frameworks, the results are indistinguishable from human writing.
Here's my secret to making AI sound like you:
- Feed it your marketing content that's already worked – emails that got high open rates, social posts that drove engagement
- Upload your brand values, voice guidelines, and customer psychology insights
- Use voice-to-text transcription to capture your natural speaking style (my favorite hack!)
- Include testimonials and case studies from your existing customers
This voice-to-text hack is a game-changer. Since everyone knows how to talk, you can simply record yourself sharing a story or describing a behind-the-scenes moment, then feed that transcription into your AI tool. This trains it to mimic your natural speaking patterns.
Practical Ways to Use AI in Your Jewelry Business
There are countless ways jewelry brands can leverage AI to save time and improve marketing results:
- Social Media Content: Get caption ideas that match your voice and content pillars
- Email Sequences: Create follow-up emails for new subscribers or product launches
- Product Descriptions: Write keyword-rich descriptions that help with SEO
- Content Planning: Generate content calendars with post ideas for each day
- Creative Brainstorming: Overcome creative blocks by using AI as a thought partner
- Business Strategy: Get guidance on pricing, launches, and marketing strategies
The best part? You don't need to be a tech genius to use these tools effectively. The right AI system does all the heavy lifting for you.
Mindset Shift: From AI Skeptic to Advocate
I'll be honest – I was initially skeptical about using AI for my business. Last summer, I had multiple AI subscriptions I wasn't using because the output was so bad.
Everything changed when I learned how to properly train these tools to match my methodology and voice. I started using AI to help with brand strategy audits for clients, and the results were almost too good – there was so much valuable information that it was almost overwhelming!
That's when it clicked for me: what if I could create an AI tool trained specifically for jewelry businesses that could act as both a marketing assistant and business coach?
Your Brand Deserves to Be Seen and Selling Daily
Ready to stop struggling with marketing and start scaling your jewelry business with AI as your secret weapon?
Your time is valuable, and your creativity deserves to be channeled into what you love most—designing beautiful jewelry. Let AI handle the marketing heavy lifting while you maintain your authentic voice and vision.
Dive into this episode where I walk you through exactly how to train AI to become your personal marketing team—even if technology usually makes you break out in hives!
Listen to the full episode here to discover the specific techniques and mindset shifts that transformed my business (and can transform yours too). You can also catch it on Apple Podcasts and leave a review while you’re at it.
xo, Tracy
Sponsor Spotlight
If marketing your jewelry business feels like a full-time job, I made this just for you. Get 50 ready-to-use prompts for ChatGPT that you can use for content and captions on Instagram, Pinterest, email, blog content, and so much more.
Inside you'll find:
- 50 plug-and-play ChatGPT prompts that sound like you, not a robot
- Built-in strategies to attract high-value, premium buyers
- A bonus list of our favorite AI tools
- A sneak peek at Desire AI, your soon-to-be marketing assistant
Imagine if your content, emails, and launch strategy for your collections could literally be done in minutes and still sound like you.
Desire AI is your 24/7 marketing assistant and business coach trained to speak in your voice, write like your brand, and help you show up consistently without the burnout.
We're launching this for a limited-time beta price for the first small group of users. Early adopters will get access at an extremely low price point for a full year!
Links in this episode:
FREE GUIDE: 50 AI Content Prompts for Jewelry Makers, Designers & Product Brands
Buy My Book: The Desired Brand Effect