Tracy Matthews

#286 Before & After Laying the Foundation: Hear from 4 Students

By Tracy Matthews / January 26, 2021

After such an unpredictable year, I know a lot of makers may find themselves asking, “Is it really worth it to keep investing in my business?” Today I hope I can show you why the answer should be…

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#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews / January 5, 2021

Happy new year, m’dear! I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter future. There’s a lot to be said about…

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#282 How to Find Your North Star and Align With What Matters with Jason Ayers

By Tracy Matthews / December 29, 2020

I think I can speak for almost everyone when I say: it’s been an incredibly tough year. I spent the first few months scrambling to make rapid adjustments and meet the unprecedented and ever-changing needs of my community.…

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#280 3 Tips to Set Boundaries Between Work and Personal Life

By Tracy Matthews / December 15, 2020

Let’s talk about boundaries. Fostering a healthy work-life balance is really hard, especially as a small business owner. When your work is your passion, it’s so easy for the boundaries between your work life and your personal life…

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Beginner’s Guide to Starting Your Own Jewelry Business

By Tracy Matthews / December 9, 2020

You’ve got a talent for jewelry design and making. Now you’re thinking about starting a jewelry business (or maybe you’ve already started)! Now, jewelry making and selling your jewelry are two entirely different things. There’s a lot to…

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#277 Conversations and Community Building on Social with Laura Milne and Betsy Milne from Luscious Hustle

By Tracy Matthews / November 24, 2020

This week, I’d like to introduce you to the ultimate duo – and no, they’re not related! Laura Milne and Betsy Milne are transformational business and branding coaches, podcast hosts, and creators behind the growing tribe and coaching…

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#276 The Evolution of the Bijules Incubator with Jules Kim

By Tracy Matthews / November 17, 2020

From designing golden pasties for Cardi B to mentoring up-and-coming designers, Jules Kim of Bijules does it all!  I just love when I get the opportunity to sit down with a really successful jewelry designer for a casual…

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#274 Here’s What to Focus On to End the Year Strong

By Tracy Matthews / November 3, 2020

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The Ultimate Guide to Black Friday and Cyber Monday Emails for Stellar Jewelry Sales

By Tracy Matthews / October 21, 2020

Learn how to be fully prepared for Black Friday with an email marketing strategy that will make your brand stand out from the crowd and create a sense of urgency so your customers are excited to buy your jewelry.

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#271 The BIPOC Open Letter with Angely Martinez

By Tracy Matthews / September 29, 2020

The BIPOC Open Letter is making waves in the jewelry industry, and I got to interview the inspiring designer who organized it – Angely Martinez. Born in the Dominican Republic, Angely Martinez is an award-winning jewelry designer and…

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