Tracy Matthews
We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we navigate this brand new territory. I’m tuning in…
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Are you freaking out a little bit? Don’t worry, the voice of reason is here! I’m talking about Jason R. Ayers, of course. In Part 1 we talked about what you can do to protect your mindset and…
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Breathe in, breathe out. It’s a scary time to be a business owner right now. I’m sure COVID-19 wasn’t a part of your 2020 business plan, but here we are. Although it might feel like the world is…
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Do you ever stalk other jewelry designers on Instagram? Yeah… I confess! It was no wonder that after stalking this designer’s IG that I wanted to interview her. She’s a private jeweler and designer of all things sparkly,…
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Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz and her sister Yarden turned their family-owned traditional…
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Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world that would often rather stifle it. My friend Re Perez is someone who knows a thing or two…
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When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail mail anymore… which makes it the perfect opportunity…
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What kind of questions are successful, in-demand jewelry designers asking about their business? Today, we’re going to find out – and answer them! I get Insta DMs all the time with questions about everything from sales to social…
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Every time I get an influx of new students, this question comes up in one way or another: “Tracy, why do you care whether my jewelry business fails or succeeds? Why should I listen to you?” Ouch, but…
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Building a business takes courage. I’ve seen designers try to do the same thing over and over again expecting something to change because they’re afraid of what might happen if they try something new. The monotony is familiar…
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