Tracy Matthews
I wish I could say the jewelry market isn’t saturated, but let’s be honest… it is. But I’m not telling you this to discourage you. On the contrary, you need to know that it takes consistent strategy and…
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The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that. Just as we’ve created a supportive space for jewelers to learn about business, Corkie Bolton has established a…
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Let’s start the new decade off with a challenge! I love January (even though it’s a slow month for us designers) because it’s an opportunity for a fresh start. Time to refresh your mindset, fast-track your sales, and…
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What’s your money story? When it comes to money, everyone has different stories they tell themselves, including you – though you may not even realize it. Most people start out with negative money stories that take serious work…
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How have you changed since the beginning of this year? 2019 has been a transformative year for me. I thought it would be a steady, average year. I had the systems in place in my business, so I…
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Have you ever thought about the impact your brand has on the environment and in communities around the globe? There’s a shift happening in the jewelry industry right now. People all the way down the chain, from consumers…
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There was a time when I didn’t believe that anyone knew how to grow my business better than I did. In fact, I was so ashamed to ask for help when I was struggling, that I pretended like…
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A few years ago, I got an inquiry on my website from a guy who wanted to buy a piece of jewelry for his wife. She loved sapphires and platinum and he was looking for something to commemorate…
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Do you ever feel like you’re trying to do everything at once? That’s not a good sign, m’dear. When you’re trying to run a business and handle everything by yourself, it quickly becomes overwhelming and you end up…
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I love it when a skeptical designer enrolls in our program – only to have their business totally transform! That’s exactly what happened to Peggy Houchin, the designer behind Peggy Houchin Jewelry. Peggy came to us because in…
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