Tracy Matthews

#174 Fresh off the Runway: How the NYT T Magazine Editor Finds Brands

By Tracy Matthews / November 6, 2018

Want the inside scoop on how fashion editors discover new brands? I’ve got you! Sometimes editors feel impossible to reach because you put them on a pedestal. They’re people just like you and me – and they use…

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Why Responsible Jewelry Suppliers are Important Now More Than Ever

By Tracy Matthews / October 30, 2018

As your business grows and you start to outsource production, make sure you’re working with responsible jewelry suppliers.   The quality of vendors you partner with goes beyond just materials or aesthetic. It’s vitally important to remember, you’re…

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#173 How to Problem Solve When Trying to Scale Your Jewelry Business

By Tracy Matthews / October 30, 2018

When you want to scale your jewelry business – you start seeing new problems to solve.   It’s true, more money…more problems!   Not exactly more, but different problems for sure.   The biggest your business, the different…

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#172 Strengthening Your Inner Fitness with Patricia Moreno

By Tracy Matthews / October 23, 2018

Business and life are integrated in so many ways. How we feel about ourselves and what kind of lens we view business through shapes our ability to actually succeed. Working that inner confidence muscle is exactly what our…

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spring 2019 jewelry trends

The Most Exciting Spring 2019 Jewelry Trends

By Tracy Matthews / October 19, 2018

If you’re designing a new collection, you’ve gotta know about the Spring 2019 jewelry trends!   The overarching trend is the ’80s are back in full force, m’dear! It’s true, fashion is cyclical.   I’m so glad because…

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#171 How to Use LinkedIn to Grow Your Jewelry Sales with Becky Mollenkamp

By Tracy Matthews / October 16, 2018

Right now, LinkedIn probably sounds like Instagram’s awkward cousin in the world of social media.   But what it lacks in flash, it makes up for in substance…and sales!   The best part about using LinkedIn to grow…

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#170 13 Lessons Learned from Flourish & Thrive Live 2018

By Tracy Matthews / October 9, 2018

Reviews of Flourish & Thrive Live are in – it was a total hit!   Maybe you’re coming down off the NYC high, getting out of the jetlagged fog, or bummed because you missed it this year.  …

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#169 How to Create a Beautiful Branded Photoshoot on the Cheap with Karina Harris

By Tracy Matthews / October 2, 2018

Great photography helps elevate your brand and build trust with customers. But a beautifully branded photoshoot? Not always affordable! There are ways to do consistent photoshoots on a budget, just ask Karina Harris of Waffles & Honey. Karina…

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#168 How to Get Your Jewelry Into Luxury Retail with Delia Folk

By Tracy Matthews / September 25, 2018

Luxury retail is all about your brand, not the materials you design with.   Jewelry buyers are looking for exclusive brands, new designs, and fresh takes on trends!   So if your jewelry falls into any of those…

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#167 How One Designer Grew Her Sales by 400% in 4 Months with Kena Treadway

By Tracy Matthews / September 18, 2018

Fear holds so many designers back from growing their jewelry sales to the level they really want.   Getting in a mindset of success requires you to take action when you’re afraid.   When you take action in…

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