Tracy Matthews

How to Increase Jewelry Sales by Setting Goals

By Tracy Matthews / July 17, 2018

When you’re trying to increase jewelry sales, lots of strategies work together in order to see results. There’s no such thing as a quick fix, but when you do a little at a time, soon you’re crushing your…

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#158 Quickfire Accounting Tips with Accounting for Jewelers

By Tracy Matthews / July 17, 2018

Our most popular episodes are usually about accounting, tax, insurance, and legal requirements.   Why?   Because most jewelry designers have no clue where to start when it comes to setting up their accounting, inventory, and corporate structure.…

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How Independent Jewelry Designers Can Connect with Celebrities

By Tracy Matthews / July 11, 2018

There’s a right and wrong way to connect with celebrities. One thing I learned early on in my career as jewelry designer was not all advice is good advice. Even business coaches and consultants can lead you in…

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#157 How to Create 10x the Content in Half the Time

By Tracy Matthews / July 10, 2018

Creating new content to keep up with your digital marketing can feel like a full time job.   I’m guessing you didn’t become a jewelry designer so you could write blog posts and Instagram captions 24/7?   But…

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How to Build a Trustworthy Jewelry Brand Using a Little TLC

By Tracy Matthews / July 5, 2018

If you’re afraid of pricing your jewelry too high, you need to know the importance of building a trustworthy jewelry brand.   When Robin was working for Dogeared, a client told her that he didn’t trust the quality…

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#156 The F&TA B’day Episode: How to Make Your Business Work for YOU (instead of the other way around)

By Tracy Matthews / July 3, 2018

Time flies so fast, Flourish & Thrive Academy is 6 years old! On our birthday, we like to reflect on lessons we learned over the years and what we want to pass on to you in your business!…

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#155 The Pros and Cons of Starting Your Own Retail Store

By Tracy Matthews / June 26, 2018

Starting your own retail store in this day and age might sound crazy. But when you focus on your customers and what they really want, you can create a great retail experience and a profitable business. You can…

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#154 Your Guide to Attracting Killer Holiday Press

By Tracy Matthews / June 19, 2018

Growing your jewelry business starts with growing brand awareness. If people don’t know who you are, they can’t fall in love with your jewelry! The best way to get noticed by your dream client is by getting your…

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#153 Like a Boss Part 2: How to Hire and Lead Your Team Professionally

By Tracy Matthews / June 11, 2018

Conflict resolution is a big part of leading your team professionally. When you do this right, you breed a culture of accountability, trust, and support. But when you get this wrong, you can create a culture or blame,…

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partnering with a wholesale jewelry supplier

Questions to Ask Yourself When Partnering with a Wholesale Jewelry Supplier

By Tracy Matthews / June 7, 2018

If you’re considering partnering with a wholesale jewelry supplier, there are some things you need to know. Maybe you’re wondering what a wholesale jewelry supplier even is or why you’d need one. When you start a jewelry business,…

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