Tracy Matthews
Your goal as a business owner is to only do the work you love. It’s really possible if you learn how to hire a team of people who are super excited about your company! The freedom that comes…
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Even though lots of people think retail is going away for good, there’s proof it’s not. In fact, brands like Warby Parker, which started out as an online brand, are actually opening stores across the country! There’s a…
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Can you add recurring revenue to a jewelry business? The answer is yes. Recurring revenue is the holy grail of sales, why? Because your customers pay you every month (or year) for the services you provide! This is…
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It’s normal to question your business now and then. I see this all the time when new designers join our community. They say before joining us they were about to throw in the towel and close their business.…
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Selling jewelry on your website is all about experimenting! What worked last year might not cut it anymore. Instead of getting overwhelmed, just get started listening to this episode because I have a bunch of ideas to help…
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It’s possible to earn a salary as a business owner. You don’t have to settle for leftovers. In fact, I highly recommend this strategy and I teach designers how to do this in our signature program, Laying the…
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It’s moments like this I’m reminded JUST how much I love what I do. We started remixing our podcast episodes into YouTube videos last year (we figured we should up our YouTube game). So you can imagine my…
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Your website is just one piece of the digital marketing puzzle. If you want to really see results from your website, you gotta focus on other areas of the online world. No matter how wonderfully optimized your website…
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Getting consistent jewelry sales starts with people getting to know you as a brand and designer. One way to do this is by sharing a brand video that tells your story in a compelling way. Thanks to the…
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Instagram stories are more than circles on top of your feed! You might be confused on how to use Instastories for your jewelry brand, but it’s actually quite simple and powerful when done right! Getting people engaged with…
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