Tracy Matthews
Getting started with your jewelry brand on Etsy is simple. But attracting repeat customers can be really tricky! Usually the reason people don’t buy consistently is because there’s no way for you to keep the conversation going after…
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Email marketing is all about experimenting and adjusting to improve conversions. It’s not just a one and done trick! That’s why so many jewelry designers and makers get frustrated when they try to improve conversions in their email…
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What’s the best way to get more exposure for your jewelry business? Getting featured by the media! You might be thinking, “easier said than done!” but it’s actually not as mystifying as you think to get PR for…
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Inventory collecting dust on the shelves is like cash in the bank! Are you a victim of bright shiny object syndrome? Do you buy loads of materials that inspire you without really thinking about how you are going…
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Creating a connection with your future customer is so easy when you create a brand video. The most common myth I hear is “it’s too expensive!” Absolutely not, m’dear! I actually found a great deal on my brand…
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Having a healthy, growing email list is the number one way to grow your online jewelry business. Maybe you heard me talk about this before, but seriously it’s true. The main challenge, though, is getting people to actually…
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As a jewelry designer or maker, you’re probably interested in moving to online sales. There are so much upside and flexibility for you, but getting traction in a crowded online space is tough. Next thing you know, you’re…
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Over time, as you evolve in your business, changes must be made. Your goals are different, and your situation changes as your business grows. It’s a good thing, though! You become a different person than you were when…
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Happy New Year! I hope you all had a wonderful holiday! I am so thrilled about today’s episode! 11 key elements of a remarkable brand story, I know 11 sounds like a lot but trust me it’s totally…
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As a jewelry designer, I’m asked all the time how to sell to retail stores. You’re ready. You’ve decided selling your jewelry wholesale is right for your brand, but you aren’t sure how to get started. Here are…
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