Tracy Matthews

Designer Spotlight: Susan L. Goldstein

By Tracy Matthews / July 4, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT In June of 2009 my mother was diagnosed with pancreatic cancer.  I decided to make bracelets and give them to the women in my mother’s life…

Read More

Quick Ways to Get “Results” for Your Jewelry Business

By Tracy Matthews / July 1, 2014

Over the years, I’ve been really “results” focused in my jewelry business. For me, setting goals and achieving those goals is so gratifying. In fact, most recently, I had a strong desire to have a waiting list for…

Read More

Designer Spotlight: Sasha Bravo

By Tracy Matthews / June 27, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT Aside from the creation process, at the end of the day, what brings me joy is to see the client smile, knowing they can enjoy a beautiful…

Read More

5 Mistakes Designers Make when Photographing Jewellery

By Tracy Matthews / June 24, 2014

This is a guest post by Jess Van Den, the maker of Epheriell jewelry & the founder and editor of Create & Thrive, the site where you can learn how to turn your handmade hobby into a thriving…

Read More

Designer Spotlight: Leslie Garner Moore

By Tracy Matthews / June 20, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT My passion is creating beautiful, natural and affordable pieces, using mother earth’s gifts.  Mixing metals with a predominance of silver, adding textures and natural stones is…

Read More

How to Get a Retail Buyer’s Attention (and Get Them To Email You Back)

By Tracy Matthews / June 17, 2014

Are you tired of sending emails to buyers and only getting crickets in response? We know! It can feel frustrating and defeating. Over the past several years, the retail landscape has changed and it has become increasingly more…

Read More

Designer Spotlight: Phonechay Baker

By Tracy Matthews / June 13, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT In 2011, I opened Phonechay’s Creations on Etsy, selling knitted and crocheted goods to raise money for my upcoming wedding. The response was more than I…

Read More

Overwhelmed by How to Leverage PR for Your Jewelry Biz? Tips from PR Experts.

By Tracy Matthews / June 10, 2014

Are you overwhelmed by how to get and leverage your PR for your jewelry biz? Learn how to DIY with simple tactics from the experts. Public relations can feel like an overwhelming endeavor these days. We totally get…

Read More

Designer Spotlight: Patricia Tyser Carberry

By Tracy Matthews / June 6, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I love working with glass, and making jewelry. It is a way for me to express myself creatively, and help women look and feel good about…

Read More

Attributes for Success Stolen from Famous Jewelry Designers

By Tracy Matthews / June 3, 2014

Over the years, I’ve been super curious about what makes ONE designer a success while another with equal talent never goes anywhere… One is inducted into the CFDA and another can’t get a store to return her email.…

Read More