Tracy Matthews

Are you struggling to get more email subscribers? 6 Website tweaks to attract more DREAM clients

By Tracy Matthews / February 25, 2014

Are you frustrated because it seems like you are struggling to grow your email subscriber base? Are you missing leads from DREAM clients because you aren’t making it easy for them to stay in touch with you? Like…

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Designer Spotlight: Arusha Susanne Winckler

By Tracy Matthews / February 21, 2014

A brief story of what you do and why you do it I love beautiful products and I have many ideas. I create jewelry with precious metals and gemstones – treasures of earth. Also the creative development by…

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Marie Forleo’s B-School Review: Is it Right for Your Online Jewelry Business?

Does Marie Forleo’s B-School Really Work for Jewelry Designers? Find out from these designers…

By Tracy Matthews / February 19, 2014

When my wholesale business failed, I was pretty devastated. I spent 11 years building a business that ended up falling flat on its face. In the end, my dream was shattered and I just felt mostly a lot…

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6 Important Legal Contracts for Your Jewelry Businesses

By Tracy Matthews / February 18, 2014

The day you have been dreaming of is finally here–you are selling your amazing jewelry!!! You are so excited and then all of a sudden, you realize… what the heck do I need to do to protect my…

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Designer Spotlight: Lauren Neal

By Tracy Matthews / February 14, 2014

A brief story of what you do and why you do it After working in Social Work and at a bank, I knew exactly what I did NOT want to do anymore. Jewelry making gave me the creative…

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Silversmithing Techniques For Those Who Want to Master Their Skill

By Tracy Matthews / February 11, 2014

By Cheryl Adamson of Mastered.Co Are you feeling a little under-confident or uninspired by your jewellery making skills? At Mastered, we bring our students the best in creative education, which means learning the techniques that take your jewellery…

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Designer Spotlight: Megan Petersen

By Tracy Matthews / February 7, 2014

A brief story of what you do and why you do it. I absolutely love creating unique pieces that my customers can wear to express themselves, or show off to start unlikely conversations. Growing up as a shy…

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How to Write a Compelling Jewelry Designer Bio For Expert Branding

By Tracy Matthews / February 4, 2014

Are you struggling to write a compelling About Me page for your jewelry brand? Unsure about how to communicate your story or your bio? Do you feel like you are interesting but your story (in the written form)…

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Designer Spotlight: Elvira Ward

By Tracy Matthews / January 31, 2014

A brief story of what you do and why you do it. I have been making wire wrapped jewelry for about 4 years now. Wire wrapping is my outlet.. It takes my mind off things and relaxes me…

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Jewelry Pricing Formula: How to Price Your Jewelry for Profits!

By Tracy Matthews / January 28, 2014

You need a jewelry pricing guide no matter how serious you are about selling jewelry. Even if you’re just getting started, it’s important to know right away what your designs are worth. The last thing you want is…

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