Tracy Matthews

Why Goal Setting for Your Jewelry Business is “BS” Unless You Do This First!

By Tracy Matthews / December 17, 2013

It’s time! 2013 is coming to an end and it is the perfect time to step back and take a good look at your jewelry business. I know what you’re thinking… I’m tired and it’s the busiest time…

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Instagram Tactics that Convert to Sales

By Tracy Matthews / December 10, 2013

…from the jewelry designers that are using them… Today we wanted to tackled a topic that is huge these days: how is a jewelry designer to convert sales by using Instagram? It’s quote possible you are using Instagram,…

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How to Create an Awesome Newsletter (that people read)

By Tracy Matthews / November 26, 2013

We can’t believe how quickly the holiday season approached! As you know, it’s all about making sales happen from this point forward. The mad rush of holiday shopping starts on Thanksgiving weekend in the US with sales like…

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15 Sales & Marketing ideas to make your Cyber Monday (and Black Friday) a success

By Tracy Matthews / November 19, 2013

You’ve been planning, plotting and preparing and the time has finally arrived… the holiday sales season is in full force! Black Friday marks the “start” of the retail season for holiday gift purchases. For those of you with…

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Year End Accounting Strategies for Jewelry Designers

By Tracy Matthews / November 12, 2013

Guest Author: Mariel Heart Hello dear jewelry insider, are you a one-person enterprise wearing all the hats? Or, have you stepped up to professional level and have help allowing you to focus on your specialties? In whatever phase…

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Designer Spotlight: Nicky Ruxton

By Tracy Matthews / November 8, 2013

A brief story of what you do and why you do it. I collect all kinds of small used findings and love the process of letting the objects tell me what they want to be. The jewelry is…

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FREE Q&A call with Tracy & Robin

By Tracy Matthews / November 7, 2013

We like to do this from time to time, have a FREE call to answer any and all of your jewelry business questions. In celebration of the early-bird enrollment for Laying the Foundation, we are hosting a call…

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8 Crucial Components to Lay a Strong Foundation for Your Jewelry Business

By Tracy Matthews / November 5, 2013

Jewelry designers ask us all of the time about the most important consideration when building a jewelry business. The short answer is sales, but the long answer comes down to this question: “How does a jewelry designer attract…

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Designer Spotlight: Martha Inez Gonzalez

By Tracy Matthews / November 1, 2013

A brief story of what you do and why you do it: Each of the unique pieces of jewelry I create benefit a wonderful organization. I feel good knowing that when one of my products sell part of…

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How to Deal with Difficult Jewelry Clients

By Tracy Matthews / October 29, 2013

One of the challenging things about running a jewelry business especially when you are keeping your business lean, is that you have to wear many hats. In my business model, client relations aka customer service, has always been…

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