Tracy Matthews

Designer Spotlight: Dana Evans

By Tracy Matthews / January 24, 2014

A brief story of what you do and why you do it. There is nothing more amazing to me than stones- that our planet creates these wonderful works of art. I love creating metal frameworks for my stones,…

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Designer Spotlight: Neena Shilvock

By Tracy Matthews / January 17, 2014

A brief story of what you do and why you do it. My day job keeps me very busy, and can be stressful ( and that is putting it mildly!)  I needed an outlet, and had been looking…

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Get More Raving Fans!

By Tracy Matthews / January 15, 2014

  Get your FREE Training. All fields are required. First Name Email Tweet   Join Tracy & Robin of Flourish & Thrive Academy for a special live training. In this Special Live event, You’ll Learn: 1. The Secret…

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Easy Sales Tactics to Build a Strong Foundation for Repetitive Jewelry Sales

By Tracy Matthews / January 14, 2014

Have you ever been frustrated because it seems like there’s just not enough time in the day to work on sales for your jewelry business? Well, you are in for a treat today! Robin and I are chatting…

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10 Areas to Reevaluate in Your Jewelry Business to Attract Your DREAM Clients

By Tracy Matthews / December 31, 2013

No matter where you are in business, there are always times where you feel stuck. Your message isn’t connecting. Sales are starting to slump. Over our years in business, Robin and I can attribute this feeling to one…

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Why Goal Setting for Your Jewelry Business is “BS” Unless You Do This First!

By Tracy Matthews / December 17, 2013

It’s time! 2013 is coming to an end and it is the perfect time to step back and take a good look at your jewelry business. I know what you’re thinking… I’m tired and it’s the busiest time…

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Instagram Tactics that Convert to Sales

By Tracy Matthews / December 10, 2013

…from the jewelry designers that are using them… Today we wanted to tackled a topic that is huge these days: how is a jewelry designer to convert sales by using Instagram? It’s quote possible you are using Instagram,…

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How to Create an Awesome Newsletter (that people read)

By Tracy Matthews / November 26, 2013

We can’t believe how quickly the holiday season approached! As you know, it’s all about making sales happen from this point forward. The mad rush of holiday shopping starts on Thanksgiving weekend in the US with sales like…

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15 Sales & Marketing ideas to make your Cyber Monday (and Black Friday) a success

By Tracy Matthews / November 19, 2013

You’ve been planning, plotting and preparing and the time has finally arrived… the holiday sales season is in full force! Black Friday marks the “start” of the retail season for holiday gift purchases. For those of you with…

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Year End Accounting Strategies for Jewelry Designers

By Tracy Matthews / November 12, 2013

Guest Author: Mariel Heart Hello dear jewelry insider, are you a one-person enterprise wearing all the hats? Or, have you stepped up to professional level and have help allowing you to focus on your specialties? In whatever phase…

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