Tracy Matthews
…from the jewelry designers that are using them… Today we wanted to tackled a topic that is huge these days: how is a jewelry designer to convert sales by using Instagram? It’s quote possible you are using Instagram,…
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We can’t believe how quickly the holiday season approached! As you know, it’s all about making sales happen from this point forward. The mad rush of holiday shopping starts on Thanksgiving weekend in the US with sales like…
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You’ve been planning, plotting and preparing and the time has finally arrived… the holiday sales season is in full force! Black Friday marks the “start” of the retail season for holiday gift purchases. For those of you with…
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Guest Author: Mariel Heart Hello dear jewelry insider, are you a one-person enterprise wearing all the hats? Or, have you stepped up to professional level and have help allowing you to focus on your specialties? In whatever phase…
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A brief story of what you do and why you do it. I collect all kinds of small used findings and love the process of letting the objects tell me what they want to be. The jewelry is…
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We like to do this from time to time, have a FREE call to answer any and all of your jewelry business questions. In celebration of the early-bird enrollment for Laying the Foundation, we are hosting a call…
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Jewelry designers ask us all of the time about the most important consideration when building a jewelry business. The short answer is sales, but the long answer comes down to this question: “How does a jewelry designer attract…
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A brief story of what you do and why you do it: Each of the unique pieces of jewelry I create benefit a wonderful organization. I feel good knowing that when one of my products sell part of…
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One of the challenging things about running a jewelry business especially when you are keeping your business lean, is that you have to wear many hats. In my business model, client relations aka customer service, has always been…
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What makes your collection unique? Growing up my family would participate in art festivals and jewelry shows around the city. I remember at a young age stringing tiny beads and helping create earrings for upcoming shows. It wasn’t…
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