Tracy Matthews
A brief story of what you do and why you do it. Giselle and Tim mysteriously transform simple steel into magical mini masterpieces by combining traditional metalworking techniques with a contemporary eye, while looking to mankind’s oldest inspirations…
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In sales there is something called the 80/20 rule. It’s when 80% of your sales come from just 20% of your customer base. Every client is important, but you will always have about 20 percent of your client…
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A brief story of what you do and why you do it. I create contemporary charm jewelry with meaning, focusing on wrap bracelets made with hand painted silk ribbon, leather, and traditional Japanese kimono cloth cord. The drive…
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“The entrepreneur is our visionary, the creator in each of us. We’re born with that quality and it defines our lives as we respond to what we see, hear, feel, and experience. It is developed, nurtured, and given…
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A brief story of what you do and why you do it. As a professional calligrapher for 35+ years, it led me on many creative paths due to my passion for the arts. I love creating, learning new…
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I have a confession to make… I’m a list maker. I write lists for everything! From what I need to buy when I go to the grocery store, to what I need to do if I am getting…
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A brief story of what you do and why you do it. I love helping others look their best by giving them the tools to do it: teaching them how to wear the right colors, editing their wardrobes…
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Have you ever been confused about what outsourcing means? Do you think outsourcing is having your jewelry manufactured in China? The truth is, if you want to have more freedom in your life and in your jewelry business…
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A brief story of what you do and why you do it. I have been crafting jewelry for 5 years, but I have been an artist and crafter for many, many years. I am self-taught and always looking…
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Guest Author: Heidi Thompson Make it about your customer All of your marketing needs to be focused on what your customer is interested in. Think about what else your ideal customer purchases that doesn’t compete with your product.…
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