Tracy Matthews

Designer Spotlight: Carol Creech

By Tracy Matthews / February 8, 2013

A brief story of what you do and why you do it. I make things. I love working with my hands and always have. As a child, I spent hours diligently copying nature note cards to learn how…

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PR Tips from the Expert: Make Headlines for Your Jewelry Biz

By Tracy Matthews / February 6, 2013

Are you ready to get some recognition in the press for your jewelry business? I interviewed PR Rock Star Melissa Cassera about elevating a business to celebrity status. She blasted a bunch of false assumptions I had about…

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Designer Spotlight: Barbara Branson

By Tracy Matthews / February 1, 2013

A brief story of what you do and why you do it. As a young girl, I love the gypsy look of lots of jewelry and not just in gold, but in silver, brass, and copper and I…

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How to Be Financially Free: Interview with Kate Northrup

By Tracy Matthews / January 29, 2013

Today, I am speaking with my friend Kate Northrup.  I’ve known Kate for several years now and I am always amazed by her wise words. In this “do-over” interview (my computer crashed and I lost the original) we…

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Designer Spotlight: Anne Bliss

By Tracy Matthews / January 26, 2013

A brief story of what you do and why you do it. I quit my job as a Customs Broker/office manager to stay home when our first child was born. I started Bliss Designs when our oldest was…

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Hate setting goals? The 3 most common excuses and why they don’t hold.

By Tracy Matthews / January 23, 2013

Guest Author: Caroline Zwick Imagine you had a little genie lamp and one Sunday morning, you happen to rub it on its side and out pops a humongous blue genie with shining gold bracelets around his wrists. You…

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Designer Spotlight: Ana Talukder Simpson

By Tracy Matthews / January 18, 2013

A brief story of what you do and why you do it. Ana shed her corporate life and started her jewelry company, The Pretty Peacock in 2008. The goal was to create jewelry that evokes emotion and crafted…

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Free Coaching Call for Jewelry Designers

By Tracy Matthews / January 15, 2013

Back when I (Tracy) started my first design business, I had no idea what I was doing. I did almost everything the wrong way! I had a failure of a marketing plan, I amassed mounds of debt, and…

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What’s holding YOU back from having a profitable jewelry business?

By Tracy Matthews / January 14, 2013

Here at F&TA we are always telling you about all the ways we can help your business. Whether it be massively increasing profits, expanding your company, finding your perfect customer, or perfecting marketing, we are confident we can…

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Win a Full Scholarship for F&TA’s Laying the Foundation: Volume 1!

By Tracy Matthews / January 11, 2013

There is a scholarship contest for Volume 1! This is the second round of our Laying the Foundation program. The pilot program was an instant success and this year it will only get better!It is guaranteed to change…

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