Tracy Matthews

You’re Invited to a Free Branding Call with Laura Garnett

By Tracy Matthews / October 23, 2012

Due to the overwhelming response, we are having a FREE call with Laura Garnett the Business Matchmaker. Laura is a branding expert who is a master at helping entrepreneurs uncover their Zone of Genius! WHAT Genius Brand Barrier #1 – This…

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3 Quick Tips to Help Prep for the Holidays

By Tracy Matthews / October 22, 2012

Guest Author: Meagan Visser You know the holidays are the busiest shopping season of the year, but did you know that the most money exchanged for goods occurs between November 1st and December 26th? Did you know that…

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Designer Spotlight: Jeanette Walker

By Tracy Matthews / October 19, 2012

How did you get into jewelry design? I fell into making jewelry on a whim. I was working as a bartender in my early 20’s and I needed to make a Halloween costume for serving at an event.…

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The 3 Things You Should Never Do When Designing Your Jewelry Collection

By Tracy Matthews / October 15, 2012

Yes, it’s true. Design is an interpretation of art and creativity. However, if you want to have a successful jewelry brand & business, you need to take into account some of the things that you should never do…

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Designer Spotlight: Christine Thatcher

By Tracy Matthews / October 12, 2012

A brief story of what you do and why you do it. I’ve always been artistic, as a young child, drawing horses over and over until I got it just right. Out of high school, it was a…

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Zone of Genius + Business Matchmaking = Your Best Business

By Tracy Matthews / October 10, 2012

You are talented, you make lovely jewelry. People want to buy it. That’s enough, right? The answer: sort of. It’s a fact: people who combine their innate talents with their greatest passion are the best at what they…

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How to Find Your Perfect Clients – Tips from Meagan Visser

By Tracy Matthews / October 8, 2012

Last week I had a great interview with Meagan Visser of MeaganVisser.com. We had a lot of fun chatting about the tricks for finding your ideal clients online. Listen to this fun podcast. Pretty awesome stuff, huh? Believe…

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Designer Spotlight: Lyn Foley

By Tracy Matthews / October 5, 2012

Brief story of what you do and why you do it: Lampworking is the technique of melting glass in the flame of a torch to make beads or other glass objects. I make 15 to 30 lampwork glass…

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Why Making Mistakes is Not Always a Bad Thing

By Tracy Matthews / October 1, 2012

Many of you have heard my story over the past several months. My business has definitely gone through many ups and downs over the years. Most of the time I felt lost, unworthy, and afraid of success. Many…

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Designer Spotlight: Peggy Li

By Tracy Matthews / September 28, 2012

A brief story of what you do and why you do it. I love jewelry design because I’ve always loved working with my hands and jewelry making provides instant gratification! With only a few simple tools and materials,…

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