Tracy Matthews
Are you ready to meet our very first featured designer? Introducing Chelsea Bond, the beautiful, and creative genius behind Red-I. Red-I is a travel-inspired, destination wedding, jewelry line. She designs breathtaking necklaces, gorgeous barefoot sandals, and much much…
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Author: Tracy Matthews Have you ever thought about the way you design your jewelry collection? While there is no Right or Wrong method, the way you design sets the tone for your entire brand. During a coaching session…
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Guest Post by Laura Garnett I love talking about “brand;” it’s my passion and it’s fun for me because it’s a meaty and complex subject. However, why specifically would any jewelry designers benefit from branding themselves? I would…
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Updated: September 17, 2018 Choosing the right logo for a jewelry brand is an important decision. Any company can grow quickly with the right branding, and your logo is at the center of it all. Iconic brands all…
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Updated: September 17, 2018 Independent jewelry brands have to focus on getting consistent exposure. Why? Because when you’re going up against brands that have been in the business for decades (or more) you have to be top of…
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Updated: September 17, 2018 Looking for a jewelry business community that won’t give you the cold shoulder? When I started out in business, it was impossible to get advice from my peers. Asking for encouragement and support? Forget…
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