Tracy Matthews
Author: Beth Smith Your products are an extension of you. You love them. You create them. They reflect you and your passions. So, don’t just shuttle them off into a corner and hope to “sell them one day.”…
Read MoreThat was a quick teaser video we created to launch our newest collection of free trainings (Click here to see the full version). Our videos will give you the “4 Essential Steps” for building a strong foundation for…
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How did you get into jewelry design? Iʼve always been interested and intrigued with how we, as individuals, make connections and build communities. I was able to delve deep into these concepts as a student of Comparative Literature…
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Wendy works with jewelry designers to help them set up and outsource their jewelry production overseas. Last week I interviewed overseas jewelry production guru, Wendy Richmond. In this short interview, we chat about her background as a jewelry…
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Author: Yvette Syversen If you are like most entrepreneurs, you have an endless supply of ideas swirling like a vortex in your head. It’s as if you can’t turn that part of you off. You know the part;…
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Are you ready to meet our very first featured designer? Introducing Chelsea Bond, the beautiful, and creative genius behind Red-I. Red-I is a travel-inspired, destination wedding, jewelry line. She designs breathtaking necklaces, gorgeous barefoot sandals, and much much…
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Author: Tracy Matthews Have you ever thought about the way you design your jewelry collection? While there is no Right or Wrong method, the way you design sets the tone for your entire brand. During a coaching session…
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Guest Post by Laura Garnett I love talking about “brand;” it’s my passion and it’s fun for me because it’s a meaty and complex subject. However, why specifically would any jewelry designers benefit from branding themselves? I would…
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Updated: September 17, 2018 Choosing the right logo for a jewelry brand is an important decision. Any company can grow quickly with the right branding, and your logo is at the center of it all. Iconic brands all…
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Updated: September 17, 2018 Independent jewelry brands have to focus on getting consistent exposure. Why? Because when you’re going up against brands that have been in the business for decades (or more) you have to be top of…
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