Tracy Matthews

EP400: From Extreme Burnout to Creatively Inspired with Morgan McGoff

By Tracy Matthews / March 30, 2023

Download Shownotes Here How one designer recovered from EXTREME Burnout and got her creativity back by doing this one thing! Do you ever find yourself feeling creatively numb? Perhaps that numbness is a result of burnout in your…

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EP399: Your Business Will Only Grow As Much as You Grow

By Tracy Matthews / March 29, 2023

Download Shownotes Here Have you ever felt stuck in the same place for a LONG time?  Or maybe you say that you want something to change or be different but you aren’t taking the actions to change for…

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EP397: Why Many Online Sales Strategies Fail

By Tracy Matthews / March 21, 2023

Download Shownotes Here Are you a jewelry business owner struggling to make sales online?  You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending out some emails here and there but for…

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EP395: 3 Rules for Planning Your Next Online Sales Promotion

EP395: 3 Rules for Planning Your Next Online Sales Promotion

By Tracy Matthews / March 14, 2023

One of the biggest challenges many jewelry business owners face is planning and hosting a successful promotion for a collection launch, a holiday, or even just selling out of their products.  You know why? They don’t take the…

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EP389: Can I Grow My Jewelry Business Without Social Media?

By Tracy Matthews / February 21, 2023

Are you completely overwhelmed or baffled by how to use social media like Instagram, Facebook, and Tik Tok for your jewelry business?  If that’s a HECK Yes, well you’re going to love this episode.  While social media can…

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EP388: Jewelry Brand Makeover Bootcamp Recap

By Tracy Matthews / February 16, 2023

I am still coming down from the HIGH of the Jewelry Brand Makeover Bootcamp! What about YOU? On the show today, I did a quick and dirty recap of some of my favorite parts of the bootcamp today…

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EP382: How to Shake Things Up To Get The Business You Want in 2023

By Tracy Matthews / January 5, 2023

I have a theory – a lot of people prefer to suffer than break up with a toxic habit. I’m embarrassingly guilty of this… A few weeks ago, I broke up with a very bad *old* habit that…

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EP 375: The New Age of Brick and Mortar Retail with Jennifer Gandia

By Tracy Matthews / November 17, 2022

Have you ever dreamed of opening your own brick and mortar jewelry business?  This week I had the pleasure of interviewing Jennifer Gandia, founder of Greenwich St. Jewelers. Jennifer owns the family business with her sister and their…

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Tuesday Tip: The Ups and Downs of Entrepreneurship

By Tracy Matthews / November 15, 2022

I’m dropping into your earbuds this week to give you a short and sweet tip to keep you motivated and rollin’ into this holiday season like it’s nobody’s business. It’s the end of the year, and I’ve been…

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EP 373: What’s Working Now on FB and Instagram Ads For Paid Ads

By Tracy Matthews / November 2, 2022

You might be wondering what works for Facebook and Instagram advertising.  If that’s you, and if you’re not sure if you should be running paid ads, then you’re going to love today’s episode.  I interviewed Nicole Diedrich, founder…

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