Tracy Matthews
Are you building a brand, or are you building a personal brand? A lot of designers are scared to be authentic online. I hear things like, “I’m just selling my products, I don’t need to post pictures of…
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Lately, I’ve been getting tons of questions from designers about how to “crack the code” and get more sales online… If you’ve been a part of the #ThriveTribe for a while now, you can probably guess the first…
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How often are you emailing your list? The answer is, probably not enough. It might surprise you, but 2020 showed us time and time again that email marketing is vital for making more direct-to-consumer sales online. The designers…
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I think it’s fair to assume we’d all be happy doing a little less in our business. Balancing work and wellness is an ongoing struggle for most small business owners; it’s the #1 problem new students in our…
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I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community. During the challenge, I hosted a live Q&A for designers…
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After such an unpredictable year, I know a lot of makers may find themselves asking, “Is it really worth it to keep investing in my business?” Today I hope I can show you why the answer should be…
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Happy new year, m’dear! I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter future. There’s a lot to be said about…
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I think I can speak for almost everyone when I say: it’s been an incredibly tough year. I spent the first few months scrambling to make rapid adjustments and meet the unprecedented and ever-changing needs of my community.…
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Let’s talk about boundaries. Fostering a healthy work-life balance is really hard, especially as a small business owner. When your work is your passion, it’s so easy for the boundaries between your work life and your personal life…
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You’ve got a talent for jewelry design and making. Now you’re thinking about starting a jewelry business (or maybe you’ve already started)! Now, jewelry making and selling your jewelry are two entirely different things. There’s a lot to…
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