Tracy Matthews
Jewelry brands that lean into their holiday sales prep during the summer get far better results than those that wait until October or November to scrape together a plan. I want to help you be fully prepared for…
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If you’re ready to start selling your handmade jewelry online, the first thing you need to know is how to make a jewelry website that converts browsers into buyers. Here’s the cold hard truth about how to sell…
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Selling your jewelry online is how independent designers thrive in today’s market. I met Megan Auman many years ago at a jewelry event. We immediately hit it off because we have so much in common. Megan is an…
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I’ve spent a lot of time talking about the importance of video content for jewelry designers trying to grow an online business. Right now, video content is more important than ever, thanks to Instagram Reels. What is Instagram…
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I’m on a high this week, m’dear! Why? Because last week I hosted our Expand Your Audience – Grow Your Sales event, and it was a huge hit! I can’t wait to start hosting in-person events again next…
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Did you build your jewelry brand on sales from in-person events? Then you probably have a lot in common with Erin Herdenreich of Betina Roza. Erin designs bright beachy jewelry for the rare brave soul. She sells her…
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Today I am thrilled to introduce you to Katie Seller, the irreverent and hilarious visionary behind Metal Marvels. Katie creates a wide variety of jewelry, apparel, and home goods designed to empower women to be themselves. Her honest…
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A few years ago, I ran into Jennifer Dawes, founder, and creator behind Dawes Design, at an event for the Chi Resp Jewelry Conference. We were chatting about the direction of her company and she seemed EXHAUSTED. Her…
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Creative blocks are every creative visionary’s nightmare. When you’re using your creativity to make money – something we’re very passionate about at F&TA – you can’t always afford to hit a creative block. But if you do… there…
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Is your website bringing in consistent sales or losing customers at first glance? Did you know that even some of the biggest brands get key parts of their websites wrong and lose leads and sales? Reese Spykerman is…
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