Tracy Matthews

Instagram SEO

Episode 436: What Every Jewelry Brand Needs to Know About Instagram SEO

By Tracy Matthews / September 28, 2023

Wait, SEO for Instagram? Who knew this was even a thing? In our most recent jewelry marketing bootcamp I did a training on how SEO can elevate your presence on Instagram – a concept that’s not as widely…

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EP422: She’s on Track to Triple Her Sales This Year – Here’s How She Did It! with Erin Kandoll

By Tracy Matthews / July 25, 2023

Have you ever found yourself at rock bottom, ready to give up on your jewelry business, and questioning whether your passion for creating beautiful pieces is destined to remain just an expensive hobby?  Erin Kandoll of Twisted Ginger…

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How One Designer Uses the Power of Intention and Manifestation to Achieve Massive Success

By Tracy Matthews / July 20, 2023

Today, I’ve got an incredible story to share with you – a journey of dreams, creativity, and unyielding determination. Meet Rael Cohen, the amazing artist behind spiritually inspired jewelry, and let her tale of manifestation and success inspire…

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EP419: New Social App Update: Instagram’s Threads App

By Tracy Matthews / July 13, 2023

Threads are all the buzz lately! 100 million new users join in just the first week, which is crazy! You have to ask yourself (because who really needs yet another social media platform): The jury is still out,…

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11 FREE Ways to Build an Email List for Your Jewelry Business Using Social Media

EP416: 11 FREE Ways to Build an Email List for Your Jewelry Business Using Social Media

By Tracy Matthews / June 27, 2023

Ready to leverage the power of social media platforms like Instagram to supercharge your email list growth? Don’t worry, I won’t leave you hanging if Instagram isn’t your cup of tea—I’ve got a couple of other ideas up…

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EP414: Grow Your Jewelry Business 3x Faster When You Buy Back Your Time with Dan Martell

EP414: Grow Your Jewelry Business 3x Faster When You Buy Back Your Time with Dan Martell

By Tracy Matthews / June 15, 2023

Growing up in a dysfunctional environment with an alcoholic mother, ADHD, drug abuse, foster care, and prison, best-selling author of Buy Back Your Time, Dan Martell, has an incredible and inspirational story not to be missed.  Despite feeling…

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EP413: Summer Reading List For Jewelry Business Owners – 2023 Edition

EP413: Summer Reading List For Jewelry Business Owners – 2023 Edition

By Tracy Matthews / June 13, 2023

Can you feel that? It’s the warm embrace of summer wrapping around us, bringing a welcome slowdown for most jewelry business owners unless you’re one of the amazing souls bustling away at art shows and festivals. Either way,…

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EP411: 5 Ways to Build Your Business In the Slow Summer Months

By Tracy Matthews / June 1, 2023

One of the reasons jewelry business founders get so exhausted and feel frustrated during a slow season is that they’re focused on a lack of sales instead of shifting their focus to how they can make the most…

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EP410: Creating a Clear Vision for the Future of Your Jewelry Business

By Tracy Matthews / May 25, 2023

Whether you crave a simple or extravagant lifestyle, it’s essential to have a clear vision of what you want to achieve. When you take the time to visualize your goals and how you want to feel in all…

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EP409: The 3 Crucial Steps to Scaling a Jewelry Business

By Tracy Matthews / May 18, 2023

One of the biggest mistakes I see a lot of jewelry business owners make, and business owners in general, is not taking the time to plan and document a vision of what they’re trying to create.  Without a…

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