Tracy Matthews
There was a time when I was happy to stick my head in the sand when it came to business finances, P&L statements, and balance sheets. That didn’t bode well for me, as I eventually declared bankruptcy for…
Read More
Q: How do I grow my jewelry sales on my website?A: Growing your online jewelry business sales is part strategy, part consistency, and part daily practice. One of my favorite things to do is to answer your burning…
Read More
Marketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on. A lot of creative types #dislike marketing so instead…
Read More
I recently got a message from a lovely designer in our community, and it went something like this: “Oh my gosh, I sent out nine messages and made $2,400, and the sales are still coming in!” Now, let…
Read More
This week I am so excited to interview the founders of New York City Jewelry Week, Bella Neyman, J.B. Jones, and their creative partner, Alain Simic. This is the one annual event that I never miss. It’s happening…
Read More
If you want to start running ads for your jewelry business on a low budget, then you’re going to discover the simplest way in this episode. Here’s a quick glance at this episode… DIY tips and opportunity to…
Read More
The reality of growing a 7-figure business may be a little different than you think. That’s because every time you up-level your business, you have to make a lot of new changes. The strategies that will take you…
Read More
When you’re building a brand, you want to appear like you’re a 6-figure brand, even if you’re not. What I mean is, you want people to take you seriously. Think of your website as your brand’s first impression.…
Read More
There is an automated marketing sequence that can help you increase your sales, sometimes up to 35-44%! That’s right, I’m talking about an abandoned cart sequence. An abandoned cart sequence is a series of 2-3 marketing emails or…
Read More
If you’re feeling unsure about your jewelry business, this one’s for you. A lovely designer recently sent me a DM asking, “Do I fight for my jewelry business, or do I close it?” I wanted to talk about…
Read More