Tracy Matthews
People think that you need a massive team and a complex structure to build a million-dollar company. But what many fail to realize is that if you simplify and streamline your growing company, you can achieve a million-dollar…
Read MoreIf you want to increase the odds of survival for your jewelry business, you need to learn how to manage your business finances. In today’s episode, I interviewMelissa Houston, a Chartered Professional Accountant (CPA) of over 20 years…
Read MoreBefore you started your independent jewelry business, chances are you never had to worry about hiring people. But once your business reaches a certain level of growth, you need a team to keep that growth going. So, how…
Read MoreIf you want to grow your business, but your current strategies aren’t working… then the only path to growth is change. Last February, we officially wrapped up our EPIC Jewelry Brand Makeover Bootcamp and closed the doors to…
Read MoreSet Up Your Product Photography to Create Desire and Optimize Your Sales If you’ve never really paid much attention to how you photograph your jewelry, consider this your crash course in photography basics every small business owner should…
Read More“I have a couple of tips when you land a podcast or TV feature. Get your message and your sound bites under wraps. If you don’t even know your message or your company, or you don’t have your…
Read More“You’re not selling a product. You’re selling a lifestyle. You’re selling a movement. You’re selling the real feeling why people buy from you.” This is one of the many insightful lessons from our podcast guest this week, Monica…
Read MoreEven with over 25 years of experience in the jewelry industry, Joel Ingwaldson was struggling with her business because she didn’t have the proper systems in place. Unfortunately, Joel’s story is pretty common. One of the biggest reasons…
Read More“I always wanted to have my own business ever since I saw Betsey Johnson’s fashion show when I was 13. And I was like, ‘oh my god,’ she’s so much fun with her blue hair and tattoos. Her…
Read MoreImagine having 5 kids to support, a husband on disability, and you just got laid off from your job! That would be all the reason to bail on your jewelry business dreams, right? For many, the answer would…
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