Tracy Matthews
There are so many fun and unique Holidays to plan promotions around! It’s not just during December. People go nuts over National Siblings Day or National Dog Day! No matter the Holiday or event, there’s…
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Pulling off a profitable promotion? It’s definitely within your power! Some designers get discouraged when they run a promo and don’t see tons of sales. You might be feeling like promotions can’t work for you.…
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Owning a jewelry business is FUN! Being a jewelry designer, myself, I know as well as you… There isn’t anything better than getting an email from a client gushing over the new piece they just bought!…
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Do you have email list envy? It’s really true what they say, “The money is in the list”….well really the relationship with your list… Whether you’re starting from zero or have a loyal base of customers,…
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As a jewelry designer, you can’t help but notice it on everyone. For you, red carpets are not so much about music, movies, or culture…it’s all about the jewelry! Can I get a hellz yeah?! …
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We’ve all been there. Your business is getting up and running, you have consistent sales, and everything’s just peachy! It’s exciting! Then you get a Cease and Desist letter in the mail. Panic. …
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Having a jewelry business these days sort of requires you to double as a marketing guru. Or at least it definitely feels that way sometimes! You’re learning new terms like “sales funnel” “pixel” and “brand assets”…
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It’s no secret. Everyone is pretty much hanging out on Facebook. So it’s naturally a really good way to connect with those DREAM Clients who’re gonna love your jewelry! Because of the ever-changing algorithms…posting on your…
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Have you ever wondered to yourself, How are other jewelry designers running their business? Do you wish you could peek over the shoulder of a super successful six-figure designer and get a glimpse of how they’re getting…
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There are three things in life. The things you know, the things you don’t know, and the things you don’t know you don’t know. That last one can get you into serious trouble! It was also me…
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