Tracy Matthews
As a jewelry designer or maker, you might be trying to build a better online presence, attract new and repeat customers to your website and overall just make more sales online. You may have also heard about a…
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The jewelry world is full of clutter and noise. Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online. That’s why YOUR ability to create an immediate…
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Every new (or even seasoned) designer can struggle with being able to locate the perfect clasp or chain or gemstone (for the right price). At times it might seem that there are too many options but other…
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Wondering how to stand out on Facebook can cause some serious stress, confusion and overwhelm. Can you relate? You’re not alone! With changing algorithms and fan pages, Facebook especially can be a tough nut to…
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Writing about yourself is never easy. It’s hard to know what things to write about, how people will interpret it, and if your message will come across the way you intended it. You know you’re supposed…
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Let’s face it… Owning a jewelry biz isn’t always easy. … I know it hasn’t been for me. So how are you going to deal with that fact? Life doesn’t always cooperate. Shipments don’t arrive…
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Think of your favorite musician. The one you’ve listened to a million times, whose songs you belt out in the shower, the car, and the subway. (Oops! Yes, there were totally other people there.) For me this is…
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Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth? Did you hide? I know you didn’t … but I’ve totally seen designers…
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What emotions come to mind when you succeed? Good ones, right? You’re queen of the mountain! You feel happy, strong, brave, smart, and confident. You’re walking on air:; all smiles. It’s amazing. What about…
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Have you DREAMED of having the kind of brand that makes you Insta-famous? Or having web traffic for days? I bet you have. … But how to get there? You know that adage; flaunt it,…
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