Tracy Matthews
Confidence. Either you have it or you don’t… …it’s not one of those things that you can fake. In business, confidence is the key to skyrocketing sales. If you believe in yourself and in…
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Before we get started today, find your pulse. Really, do it…feel it beat for a few seconds. What your pulse is for your body, sales are for your jewelry biz. Sales are the lifeblood of…
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My grandfather used to always tell me “the earlybird gets the worm.” I never totally understood what they meant (even though he woke at 3 am most of his life)… …until my first holiday season with…
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It looks like this: You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later. You log onto…
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It’s our 4th Birthday today! And we are ready to celebrate! Before we kick off the celebration, I have a party game for you. (It’s not pin the tail on the donkey game- I promise). …
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Have you ever head of the 80/20 rule? Here it is – 80% of your business comes from 20% of your audience. Whoa. And this is why: it’s so much easier (and cheaper) to cultivate…
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Have you ever bumped into a stranger at a trade show, or on the street, or in a restaurant and heard them call out – “Oh my goodness, you’re [insert your brand name].” It’s the strangest…
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Let’s take a field trip! Come with me real quick down the crowded aisles of a jewelry trade show. Let’s watch as the scene unfolds… A potential customer steps into the booth of an accomplished jewelry…
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Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet. You’re not working, or networking, or even training. You’re just sitting at your computer with…
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You only get one first impression! And…according to Forbes Magazine it takes at most 30 seconds for a total stranger to form their first impression of you. You might be thinking, what does this have to…
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