Tracy Matthews
Your name carries a lot of weight. It’s how you identify your business, after all. But, is a name everything? Well, not quite. Your name can only get you so far. You also need a rocking jewelry logo.…
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It isn’t easy to make a name for yourself. All the talent and artistic ability in the world can still go unnoticed, especially in a $230-billion industry. This problem is exactly why marketing exists. But marketing itself has…
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Think about your favorite accessories. Maybe it’s that copper bracelet that pops against your white sweater, those turquoise earrings that show off your natural tones, or that white gold and emerald ring that dances in the sunlight. Few…
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In July of 2020, Tracy Matthews committed a $42K mentorship program for Emerging BIPOC Designers and Makers. The program begins February 1, 2021 and runs for one year. Flourish & Thrive Academy was founded with the intention of…
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For a jewelry business owner, there are few things more exciting than opening the page of your favorite industry magazine to see your designs displayed. Having your products featured in publications like magazines, blogs, and podcasts not only…
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Everyone knows the old adage about judging a book by its cover. Unfortunately, the same is true for emails. You can write the greatest email to ever grace the internet, only to have it fall flat. Why? The…
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If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…
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Congrats! If you found your way here, that means you must be serious about taking your jewelry or creative product business to the next level with email marketing. Every thriving business utilizes multiple marketing channels to create sales…
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The right email marketing strategy is sure to make a difference in your efforts. But, your emails still need to show your product in the best light possible and convert your readers into paying shoppers. Fortunately, there are…
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I’m super excited to share this episode with you, m’dear. Not only do I have an amazing guest this week, but we’re also talking about one of the most important topics for the new year: marketing. That’s right,…
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