Tracy Matthews

#281 7 of My Fave Books for Holiday Downtime Reading Pleasure

By Tracy Matthews / December 22, 2020

There’s so much to look forward to about the holiday season. Gift exchanges, tasty food, time with loved ones… and some well-deserved downtime. It’s the perfect time to kick back, relax, and actually read for fun – not…

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image of jewelry designers working on a marketing plan

10 Steps to Starting a Jewelry Business Marketing Plan

By Tracy Matthews / December 18, 2020

Whether you’re looking to grow your jewelry brand into a profitable side hustle or a  booming full-time business, the work doesn’t stop after you register your business name. Once you’ve got the legal steps sorted out and an…

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image of an email envelope symbol with text about marketing

6 Steps to Launch an Email Marketing Strategy for your Jewelry Business

By Tracy Matthews / December 18, 2020

It’s no secret that email marketing is a crucial element for marketing a successful creative business. We’re not just saying that! Studies have shown that 59% of marketers say email is their biggest source of ROI.  Maybe you’ve…

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Your Ultimate Guide to Choosing the Right Jewelry Business Names

By Tracy Matthews / December 9, 2020

Choosing a jewelry business name isn’t as easy as using an “instant name generator”. (Please don’t use those.) Let’s take a look at why your business name matters, then we’ll dive right into choosing the right name for your jewelry business. And after that? Business success.

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#279 8 Ways to De-stress This Holiday Season

By Tracy Matthews / December 8, 2020

Can you believe it? 2020 is almost over, but we still need to get through the holiday season. This means we’re talking about one very important thing this week… How to de-stress during the busiest time of the…

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#278 How to Use Text Message Marketing to Make More Sales

By Tracy Matthews / December 1, 2020

Quick question: How many hours a day do you have your cell phone on you?  If you’re anything like me, you’re probably glued to your phone all the time. And we’re not alone! While our phone addiction is…

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#259 How to Crash Your Business to Reach Your Goals with Jason Ayers

By Tracy Matthews / July 7, 2020

Crashing your business is probably the last thing you want to think about right now, yeah? But what if I told you that understanding how to tank your business could actually be your ticket to reaching your goals?…

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#BlackOutTuesday

Message About #BlackOutTuesday

By Tracy Matthews / June 2, 2020

At Flourish & Thrive Academy, we were founded on the mantra of #CommunityandCollaborationOverCompetition. From the beginning, we’ve been here to support diversity in the jewelry community and businesses of all types. Today, we stand together to support the…

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#203 What YOU Need to Know in 2019 About the Current Wholesale Climate with Robin Kramer

By Tracy Matthews / May 28, 2019

This week is Robin’s birthday! I’m so excited to be chatting with her about the rapidly changing world of wholesale… Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7…

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Time to Change Your Story?

By Tracy Matthews / May 7, 2019

There are two types of designers – two types of people in entrepreneurship… The first are those who don’t really value their time….   They’re stuck in the same old story about how nothing ever works for them.…

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