The Blog

Summer PR Resource Roundup

August 19, 2014

You guessed it! Right now magazine editors are winding down their search for product for Holiday Gift Guides, Holiday and Resort Issues. But you still have a chance to pitch.…

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Designer Spotlight: Richelle Shadoan

August 15, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I would like to do everything, but my main focus is on artisan photo jewelry custom made with…

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The Sales Email Formula

August 12, 2014

Are you ready to wholesale your work but aren’t getting a response from buyers? Writing sales emails for wholesale outreach shouldn’t be daunting or take a TON of time. With…

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Designer Spotlight: Marlee Cheyanne Watts

August 8, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I have been making a variety of handmade jewellery and wearable art, specializing in metal work and wire…

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The Formula for a Stellar Press Pitch Letter

August 5, 2014

Did you know that getting your jewelry in the media not only increases exposure and brand awareness, but can also increase your sales too? It’s true! During the Tracy Matthews…

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Designer Spotlight: Sarah Russ

August 1, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I'm drawn to metalworking in simple and family inspired designs. HOW DID YOU GET INTO JEWELRY DESIGN? In…

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Last Minute Collection Development Tips for Maximum Holiday Sales

July 29, 2014

When I had my wholesale business, July was always a stressful month for a few reasons. We had a dip in cash flow because July is typically the slowest month…

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Designer Spotlight: Amy Jennings

July 25, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I currently make wooden, electroformed copper and hybrid (wood & electroformed copper) rings. For most of my twenties…

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The Strategies That Are Helping Jewelry Designers Triple Their Holiday Sales

July 22, 2014

What would you do if you could easily triple your sales and number raving fans over last year? It’s a fact that the holiday season can account for nearly 50%…

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Designer Spotlight: Amy Kanka Valadarsky

July 18, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT People would say I create jewelry pieces, I want to think I can make dreams come true. There…

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