Best Practices

#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews / February 2, 2021

I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community.  During the challenge, I hosted a live Q&A for designers…

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#284 5 Reasons Your Marketing Isn’t Working with Alison Haselden

By Tracy Matthews / January 12, 2021

I’m super excited to share this episode with you, m’dear. Not only do I have an amazing guest this week, but we’re also talking about one of the most important topics for the new year: marketing. That’s right,…

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#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews / January 5, 2021

Happy new year, m’dear! I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter future. There’s a lot to be said about…

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#281 7 of My Fave Books for Holiday Downtime Reading Pleasure

By Tracy Matthews / December 22, 2020

There’s so much to look forward to about the holiday season. Gift exchanges, tasty food, time with loved ones… and some well-deserved downtime. It’s the perfect time to kick back, relax, and actually read for fun – not…

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#280 3 Tips to Set Boundaries Between Work and Personal Life

By Tracy Matthews / December 15, 2020

Let’s talk about boundaries. Fostering a healthy work-life balance is really hard, especially as a small business owner. When your work is your passion, it’s so easy for the boundaries between your work life and your personal life…

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Beginner’s Guide to Starting Your Own Jewelry Business

By Tracy Matthews / December 9, 2020

You’ve got a talent for jewelry design and making. Now you’re thinking about starting a jewelry business (or maybe you’ve already started)! Now, jewelry making and selling your jewelry are two entirely different things. There’s a lot to…

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#279 8 Ways to De-stress This Holiday Season

By Tracy Matthews / December 8, 2020

Can you believe it? 2020 is almost over, but we still need to get through the holiday season. This means we’re talking about one very important thing this week… How to de-stress during the busiest time of the…

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#277 Conversations and Community Building on Social with Laura Milne and Betsy Milne from Luscious Hustle

By Tracy Matthews / November 24, 2020

This week, I’d like to introduce you to the ultimate duo – and no, they’re not related! Laura Milne and Betsy Milne are transformational business and branding coaches, podcast hosts, and creators behind the growing tribe and coaching…

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#276 The Evolution of the Bijules Incubator with Jules Kim

By Tracy Matthews / November 17, 2020

From designing golden pasties for Cardi B to mentoring up-and-coming designers, Jules Kim of Bijules does it all!  I just love when I get the opportunity to sit down with a really successful jewelry designer for a casual…

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#275 How to Improve Your Website Conversions with Reese Spykerman

By Tracy Matthews / November 10, 2020

Is your website bringing in consistent sales or losing customers at first glance? Did you know that even some of the biggest brands get key parts of their websites wrong and lose leads and sales?  Reese Spykerman is…

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