Best Practices

#75 How to Create an Unforgettable Jewelry Brand (and Get Customers for Life)

By Tracy Matthews / January 10, 2017

Think of your favorite musician. The one you’ve listened to a million times, whose songs you belt out in the shower, the car, and the subway. (Oops! Yes, there were totally other people there.) For me this is…

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#74 How to Make More, Sell More, and Get Noticed This Year

By Tracy Matthews / January 3, 2017

Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth?   Did you hide?   I know you didn’t … but I’ve totally seen designers…

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#73 How to Make Up Your Mind When Your Fear Becomes Overwhelming

By Tracy Matthews / December 27, 2016

What emotions come to mind when you succeed?   Good ones, right?   You’re queen of the mountain! You feel happy, strong, brave, smart, and confident. You’re walking on air:; all smiles.   It’s amazing.   What about…

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#72 Building a Better Brand Presence with Arianne Foulks

By Tracy Matthews / December 20, 2016

Have you DREAMED of having the kind of brand that makes you Insta-famous? Or having web traffic for days?   I bet you have.   … But how to get there?   You know that adage; flaunt it,…

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#71 Fun Financial Planning for Your Jewelry Business with Justin Krane

By Tracy Matthews / December 13, 2016

Who said financial planning has to be a chore? Stressing over a mess of paper is so last year.   Well, maybe you can’t get rid of the papers, but, it can totally be fun.   I’m serious!…

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#70 Do I Really need a business plan? With Nina Cooper

By Tracy Matthews / December 6, 2016

Oh the controversial business plan….   Have you written one yet?   … Why not?   I bet it goes a little something like this…   Taking the time to write a business plan…might feel like a time…

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#64 Practical Planning with Creative Vision with Patricia van den Akker

By Tracy Matthews / October 25, 2016

It’s time to start planning for your 2017 business year!   I know what you’re thinking…   For weeks we’ve been telling you that you’ve got to be focusing on your Holiday sales season.   And now we’re…

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#59 How 6 Designers Grew their businesses like crazy in 6 months

By Tracy Matthews / September 20, 2016

Who do you turn to when you have a question about your jewelry biz?   When I was first starting out as a designer, I turned to my friend Suzi, who was a sweater designer. She had been…

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#57 Blogging Tips for Increasing Website Traffic

By Tracy Matthews / September 6, 2016

Orlando Bloom…Felix the Cat…Lucky Magazine.   Kinda Random topics for a jewelry blog…but they were the topics I chose during my first month blogging back in 2008.   Like many of you who are new to blogging, I…

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#54 How to Overcome Your Fear of Selling

By Tracy Matthews / August 16, 2016

Do one thing every day that scares you EVERY. SINGLE. DAY.   That was a big lesson learned from my sister.   When she worked for me back in the TMD, Inc. days, she had screensaver that taunted…

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