Best Practices

#92 How to Hire a Virtual Assistant for Your Jewelry Business with Nathan Hirsch

By Tracy Matthews / May 9, 2017

The best part about owning a jewelry business?   You get the choose which 18 hours you work each day!   But seriously, did you think having your own business would eat up all your time?   Truth…

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#91 The 7 Stages to Accelerate Jewelry Business Success

By Tracy Matthews / May 2, 2017

Designers always ask me,   “Tracy, how did you create a jewelry brand that consistently generates multiple 6 figures and only spending 10% of your working time in it?”   Well, it wasn’t because of the 30 page…

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#85 Legal Protection for Your Business with Lisa Fraley and Genavieve Shingle Jaffe

By Tracy Matthews / March 21, 2017

We’ve all been there.   Your business is getting up and running, you have consistent sales, and everything’s just peachy!   It’s exciting!   Then you get a Cease and Desist letter in the mail.   Panic.  …

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#82 Top Questions From the Jewelry Brand Makeover Bootcamp Answered

By Tracy Matthews / February 28, 2017

Have you ever wondered to yourself, How are other jewelry designers running their business?   Do you wish you could peek over the shoulder of a super successful six-figure designer and get a glimpse of how they’re getting…

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#76 How to Market and Grow Your Brand Like a Boss-Lady Even When the Sh*t Hits the Fan with Nicole Gariepy

By Tracy Matthews / January 17, 2017

Let’s face it… Owning a jewelry biz isn’t always easy.   … I know it hasn’t been for me.   So how are you going to deal with that fact?   Life doesn’t always cooperate. Shipments don’t arrive…

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#75 How to Create an Unforgettable Jewelry Brand (and Get Customers for Life)

By Tracy Matthews / January 10, 2017

Think of your favorite musician. The one you’ve listened to a million times, whose songs you belt out in the shower, the car, and the subway. (Oops! Yes, there were totally other people there.) For me this is…

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#74 How to Make More, Sell More, and Get Noticed This Year

By Tracy Matthews / January 3, 2017

Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth?   Did you hide?   I know you didn’t … but I’ve totally seen designers…

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#73 How to Make Up Your Mind When Your Fear Becomes Overwhelming

By Tracy Matthews / December 27, 2016

What emotions come to mind when you succeed?   Good ones, right?   You’re queen of the mountain! You feel happy, strong, brave, smart, and confident. You’re walking on air:; all smiles.   It’s amazing.   What about…

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#72 Building a Better Brand Presence with Arianne Foulks

By Tracy Matthews / December 20, 2016

Have you DREAMED of having the kind of brand that makes you Insta-famous? Or having web traffic for days?   I bet you have.   … But how to get there?   You know that adage; flaunt it,…

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#71 Fun Financial Planning for Your Jewelry Business with Justin Krane

By Tracy Matthews / December 13, 2016

Who said financial planning has to be a chore? Stressing over a mess of paper is so last year.   Well, maybe you can’t get rid of the papers, but, it can totally be fun.   I’m serious!…

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