Best Practices

#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger

By Tracy Matthews / July 12, 2016

It looks like this:   You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later.   You log onto…

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#47 How To Get Awesome Testimonials From Your Customers

By Tracy Matthews / June 28, 2016

Have you ever head of the 80/20 rule?   Here it is – 80% of your business comes from 20% of your audience.   Whoa.   And this is why: it’s so much easier (and cheaper) to cultivate…

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#45 Using Your Innate Talents to Run a Jewelry Business with Diana House

By Tracy Matthews / June 14, 2016

Let’s take a field trip!   Come with me real quick down the crowded aisles of a jewelry trade show. Let’s watch as the scene unfolds…   A potential customer steps into the booth of an accomplished jewelry…

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#40: The Biggest Pricing Mistakes That Cost You Big Time

By Tracy Matthews / May 10, 2016

Let’s go back to school today…   Raise your hand if you’ve ever gotten feedback that your jewelry is priced too high or too low.   Raise your hand if you aren’t making enough sales because of price…

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#37 Inventory Management Strategies to Increase Cash Flow for Independent Jewelry Biz Owners

By Tracy Matthews / April 19, 2016

Welcome to Episode 37! I am so thrilled I got the chance to sit down with today’s special guest, Inta Ievins.   She knows a thing or two about inventory…   I made a HUGE mistake in my…

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#35: THE BIGGEST MISCONCEPTION ABOUT WHY YOU FEEL OVERWHELMED BY YOUR JEWELRY BUSINESS

By Tracy Matthews / April 5, 2016

Welcome to the Thrive by Design Podcast, Episode 35! I’m especially excited for today’s episode because we’re going to be talking about one of the most common struggles for jewelry designers today.   We listened to you and…

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#33 Time Optimization Strategies for Busy Jewelry Biz Owners

By Tracy Matthews / March 22, 2016

Have you ever felt like you went all day feeling like you were working hard, only by the end of the day, somehow, nothing is done?   All of a sudden, you open up Facebook only to find…

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#32 Making a Living As A Jeweler with Gwynne Rukenbrod Smith of SNAG

By Tracy Matthews / March 15, 2016

A big step for most jewelry makers today is going from making jewelry as a form of expression to making jewelry for a living. It can be especially difficult in today’s modern world, with social media and ecommerce.…

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#28: Advice From Marie Forleo of B-School

By Tracy Matthews / February 17, 2016

On today’s episode, I had the pleasure of bringing on one amazing woman who I consider my mentor. She helped me rebuild my business from failure and bankruptcy to thirty thousand dollars in profits in an eighteen month…

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The Secrets Behind 5 Jewelry Brand Transformations

By Tracy Matthews / January 23, 2016

Every designer has big dreams for their brand. Even if it isn’t a clear vision or specific goal, you probably daydream about what you wish your brand could turn into…   The difficult part is figuring out how…

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