Best Practices
Oh the controversial business plan…. Have you written one yet? … Why not? I bet it goes a little something like this… Taking the time to write a business plan…might feel like a time…
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It’s time to start planning for your 2017 business year! I know what you’re thinking… For weeks we’ve been telling you that you’ve got to be focusing on your Holiday sales season. And now we’re…
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Who do you turn to when you have a question about your jewelry biz? When I was first starting out as a designer, I turned to my friend Suzi, who was a sweater designer. She had been…
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Orlando Bloom…Felix the Cat…Lucky Magazine. Kinda Random topics for a jewelry blog…but they were the topics I chose during my first month blogging back in 2008. Like many of you who are new to blogging, I…
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Do one thing every day that scares you EVERY. SINGLE. DAY. That was a big lesson learned from my sister. When she worked for me back in the TMD, Inc. days, she had screensaver that taunted…
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It looks like this: You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later. You log onto…
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Have you ever head of the 80/20 rule? Here it is – 80% of your business comes from 20% of your audience. Whoa. And this is why: it’s so much easier (and cheaper) to cultivate…
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Let’s take a field trip! Come with me real quick down the crowded aisles of a jewelry trade show. Let’s watch as the scene unfolds… A potential customer steps into the booth of an accomplished jewelry…
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Let’s go back to school today… Raise your hand if you’ve ever gotten feedback that your jewelry is priced too high or too low. Raise your hand if you aren’t making enough sales because of price…
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Welcome to Episode 37! I am so thrilled I got the chance to sit down with today’s special guest, Inta Ievins. She knows a thing or two about inventory… I made a HUGE mistake in my…
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