Best Practices
Tis’ the season to ignite your sales initiatives for the Holiday season! Trade shows are winding down for Fall/Resort 2014 and stores are placing their wholesale orders now through September. Even if you don’t desire to wholesale your…
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Did you know that getting your jewelry in the media not only increases exposure and brand awareness, but can also increase your sales too? It’s true! During the Tracy Matthews Designs days, my jewelry was frequently featured in…
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When I had my wholesale business, July was always a stressful month for a few reasons. We had a dip in cash flow because July is typically the slowest month of the year AND we were always scrambling…
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Are you frustrated because your cash flow and sales are low during the summer months? Does a slump in sales make you feel down on your luck and unmotivated to move forward in your business? My first year…
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July is the start of the third quarter and before you know it the holiday season is going to be here. When I had my wholesale and RTW jewelry business, the last 4 months of the year always…
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Over the years, I’ve been really “results” focused in my jewelry business. For me, setting goals and achieving those goals is so gratifying. In fact, most recently, I had a strong desire to have a waiting list for…
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This is a guest post by Jess Van Den, the maker of Epheriell jewelry & the founder and editor of Create & Thrive, the site where you can learn how to turn your handmade hobby into a thriving…
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Are you tired of sending emails to buyers and only getting crickets in response? We know! It can feel frustrating and defeating. Over the past several years, the retail landscape has changed and it has become increasingly more…
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Are you overwhelmed by how to get and leverage your PR for your jewelry biz? Learn how to DIY with simple tactics from the experts. Public relations can feel like an overwhelming endeavor these days. We totally get…
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Over the years, I’ve been super curious about what makes ONE designer a success while another with equal talent never goes anywhere… One is inducted into the CFDA and another can’t get a store to return her email.…
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