Business Resources

Summer PR Resources

By Sharon Kwon / August 18, 2015

Last week, we mentioned that we are taking a few weeks off of blogging so that our team can take a little break. We all need a break at times… However, we will be sending you some inspiration and…

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The Undeniable Impact of Gift Guide Placement for Stellar Holiday Sales

By Tracy Matthews / June 16, 2015

A few months ago, I was having dinner in SF with my friend Andreea Ayers. We’ve been colleagues and friends for years, but this was our first time actually meeting in person. As we sat there talking about…

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Relevance: How to stay on Top of Your Game as a Jewelry Designer

By Sharon Kwon / March 24, 2015

If there’s one thing I’ve witnessed over the past 25+ years in the jewelry industry, its that there is only one constant: change! Over my career, I’ve seen a lot of changes not only in design and trend,…

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Questions to Ask Yourself Before Taking on a Business Partner or Investor

By Sharon Kwon / March 17, 2015

Happy St. Patrick’s Day! We’re not Irish but everybody is Irish on St. Paddy’s Day..and I digress.. Today I wanted to talk to you about something that I desired for many, many, many years in my jewelry business!…

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4 Tips to Make Pricing Your Jewelry Easier

By Sharon Kwon / March 3, 2015

Does pricing your jewelry make you want to pull your hair out? I know the feeling! The other day, I was helping one of our mastermind designers with her pricing. One thing is for sure… pricing is so difficult!…

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Interview with Marie Forleo + B-School Bonus Suite Revealed

By Sharon Kwon / February 17, 2015

What gets you excited to get out of bed every morning? One of my favorite things in the world is to wake up in the morning, check my inbox, and see an inquiry for an engagement ring or…

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Warning: If You Don’t Use This Tool, Your Marketing Will Suffer

By Sharon Kwon / January 20, 2015

Are you lost for things to blog about or post on social media? If you are feeling stuck about what to write about for your blog or social media or are having difficulty curating content for Instagram and…

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What selling on QVC taught me about Value (and how to communicate it)

By Sharon Kwon / January 13, 2015

Several years ago, I landed a HUGE order for QVC. I was so excited to be working with them, as it was going to open up my designs to an entire NEW breed of clients. Before my first…

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The Essentials to Designing a Better Line Sheet that Buyers Notice

By Sharon Kwon / December 9, 2014

Selling your designs via wholesale is the best ways to grow your brand and gain more exposure. However, without a good line sheet, you’ll likely not make it very far. Your line sheet is your MOST powerful selling…

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The Importance of Celebrating Your Customers

By Sharon Kwon / November 25, 2014

Robin & I just love celebrating YOU, our loyal community of designers! Here in United States, one of our favorite national holidays is Thanksgiving! We in the jewelry industry knows exactly what that means: Black Friday, Small Business…

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