Showing by category: Collections

#75 How to Create an Unforgettable Jewelry Brand (and Get Customers for Life)
Think of your favorite musician. The one you’ve listened to a million times, whose songs you belt out in the shower, the car, and the subway. (Oops! Yes, there were totally other people there.) For me this is Adele. I love her. I feel so connected to her music, her voice, and the raw emotion she brings to her songs. That [READ MORE]
#40: The Biggest Pricing Mistakes That Cost You Big Time
Let’s go back to school today... Raise your hand if you’ve ever gotten feedback that your jewelry is priced too high or too low. Raise your hand if you aren’t making enough sales because of price resistance that you don’t know about... …Seriously, get your hand up. Because I can pretty much guarantee that if we [READ MORE]
#9: The 3 Key Components to Creating Jewelry Collections That Sell
Today, we’ll be talking about something that I am so passionate about: collection design! While jewelry making is an art we all know and love, it can be good to check in with our creative selves every once and awhile and ask, “Am I creating a collection that I can sell?” In today’s podcast we’re going over the 3 key compo [READ MORE]
Collection Development Timelines for Jewelry Designers
During the busy Holiday season, it is JUST incredible how quickly time flies. Wouldn’t you agree? Before you know it, it’s time to develop your spring collection! December was always an insanely busy month for TMD: we were loaded with holiday sales, prepping for the January ENK Accessorie Circuit tradeshow and scrambling at the l [READ MORE]
Designer Spotlight: Sarah Russ
A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I'm drawn to metalworking in simple and family inspired designs. HOW DID YOU GET INTO JEWELRY DESIGN? In April of 2006, I was struggling to find gifts for mother's day, I walked the aisles of the craft store until I found myself in the beads at first sight! Over th [READ MORE]
Last Minute Collection Development Tips for Maximum Holiday Sales
When I had my wholesale business, July was always a stressful month for a few reasons. We had a dip in cash flow because July is typically the slowest month of the year AND we were always scrambling to finish our Fall/Holiday Collections at the last minute. Following traditional wholesale markets and media calendars, right NOW is th [READ MORE]
Designer Spotlight: Amy Jennings
A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I currently make wooden, electroformed copper and hybrid (wood & electroformed copper) rings. For most of my twenties I struggled to realise what I wanted to do with my life but I did know that I didn’t want to spend 5 days a week wearing uncomfortable clothes and staring at a c [READ MORE]
Designer Spotlight: Amy Kanka Valadarsky
A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT People would say I create jewelry pieces, I want to think I can make dreams come true. There is nothing like watching the delight of a customer putting on my 'walk on the beach' ring on her finger for the first time and telling me it so much more beautiful than in the picture. Or seei [READ MORE]

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