Community

#256 Core Values and How to Position Your Brand to Align with Them

By Tracy Matthews / June 16, 2020

I want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it has been for you, too.  So I decided to reevaluate and get real…

Read More

#253 Mind-Blowing Success Stories to Inspire You with Robin Kramer

By Tracy Matthews / May 19, 2020

What’s the most important tool to set yourself up for success? A good support network. Here at the Flourish and Thrive Academy, we aim to create antifragile businesses that can survive anything. Robin Kramer is my dear friend…

Read More

#250 How to Navigate Closures in Your Brick and Mortar Retail Store

By Tracy Matthews / April 28, 2020

In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially…

Read More

#248 6 Online Sales Strategies that Are Working Now

By Tracy Matthews / April 14, 2020

I want to tell you something: it’s OKAY if you’re feeling overwhelmed right now. The changes we’re experiencing are causing a lot of fear and uncertainty and I understand how that might paralyze you and keep you feeling…

Read More

#246 Simple Jewelry Bench Tips with Corkie Bolton of Metalsmith Society

By Tracy Matthews / April 2, 2020

Breaking news: double-sided tape is about to rock your world. At least, that’s what happened to me when I sat down with Corkie Bolton for a second round of podcasting! It’s so great to meet other jewelers with…

Read More

#245 How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren’t Buying

By Tracy Matthews / March 31, 2020

“Shows are canceled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you…

Read More

#244 Financial Aid and Business Resources for Designers, Makers, and Artists

By Tracy Matthews / March 26, 2020

The Coronavirus situation has majorly disrupted people’s livelihoods all over the world, and small businesses have been hit the hardest. It’s a scary and stressful time, but the good news is we’re all in this together – and…

Read More

Financial Aid and Business Resources for Makers, Designers, and Artists During the Coronavirus and Covid-19 Pandemic

By Tracy Matthews / March 25, 2020

Everyone in our community has been asking, “What can I do for my small business during the Coronavirus pandemic?” I get it, we’re in totally uncharted territory right now. The good news is there are plenty of resources…

Read More

#243 Don’t Panic – Here’s What to Do NOW to Save Your Jewelry Business During the Coronavirus Pandemic with Robin Kramer

By Tracy Matthews / March 24, 2020

We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we navigate this brand new territory. I’m tuning in…

Read More

#237 Why I Care So Much About Your Jewelry Business

By Tracy Matthews / February 4, 2020

Every time I get an influx of new students, this question comes up in one way or another: “Tracy, why do you care whether my jewelry business fails or succeeds? Why should I listen to you?” Ouch, but…

Read More