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Having a jewelry business these days sort of requires you to double as a marketing guru. Or at least it definitely feels that way sometimes! You’re learning new terms like “sales funnel” “pixel” and “brand assets”…
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Wondering how to stand out on Facebook can cause some serious stress, confusion and overwhelm. Can you relate? You’re not alone! With changing algorithms and fan pages, Facebook especially can be a tough nut to…
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How many of you donate to charities or a cause that you’re passionate about? How many of you WANT to donate a percentage of sales or profits to your favorite cause, but aren’t sure where to begin?…
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Your life (or your business) can change in a single moment. Or in the case of our Flourish & Thrive LIVE event last month…two days worth of moments. I finally feel like my feet are back…
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Who do you turn to when you have a question about your jewelry biz? When I was first starting out as a designer, I turned to my friend Suzi, who was a sweater designer. She had been…
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Curious, have you ever heard about how Robin & I met? Guesses? Well, you might have heard this story before but we met at a trade show in 2006 called the ENK Accessories Circuit Show. …
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As a jewelry entrepreneur, what do you do when facing a “must do” task that you REALLY don’t want to do. Or if you have employees, how do you motivate them to tackle the task that no…
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It looks like this: You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later. You log onto…
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It’s our 4th Birthday today! And we are ready to celebrate! Before we kick off the celebration, I have a party game for you. (It’s not pin the tail on the donkey game- I promise). …
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Have you ever head of the 80/20 rule? Here it is – 80% of your business comes from 20% of your audience. Whoa. And this is why: it’s so much easier (and cheaper) to cultivate…
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