Desired Brand Effect

Tracy talks about how to become your salesperson

EP417: 3 Ways to Simplify Your Marketing Every Month

By Tracy Matthews / July 5, 2023

When you started your journey as a jewelry maker, you probably didn’t anticipate the need to become a professional marketer as well. But here’s the reality: if you’re not actively marketing, it can be challenging to grow your…

Read More
11 FREE Ways to Build an Email List for Your Jewelry Business Using Social Media

EP416: 11 FREE Ways to Build an Email List for Your Jewelry Business Using Social Media

By Tracy Matthews / June 27, 2023

Ready to leverage the power of social media platforms like Instagram to supercharge your email list growth? Don’t worry, I won’t leave you hanging if Instagram isn’t your cup of tea—I’ve got a couple of other ideas up…

Read More
How to Prepare to Give Your Two Weeks Notice with Amy Porterfield

EP415: How to Prepare to Give Your Two Weeks Notice with Amy Porterfield

By Tracy Matthews / June 22, 2023

Are you tired of the nine-to-five grind? Do you yearn for the freedom and fulfillment that comes with running your own business? If you’ve ever considered quitting your day job to pursue your jewelry business full time, then…

Read More
EP414: Grow Your Jewelry Business 3x Faster When You Buy Back Your Time with Dan Martell

EP414: Grow Your Jewelry Business 3x Faster When You Buy Back Your Time with Dan Martell

By Tracy Matthews / June 15, 2023

Growing up in a dysfunctional environment with an alcoholic mother, ADHD, drug abuse, foster care, and prison, best-selling author of Buy Back Your Time, Dan Martell, has an incredible and inspirational story not to be missed.  Despite feeling…

Read More
EP413: Summer Reading List For Jewelry Business Owners – 2023 Edition

EP413: Summer Reading List For Jewelry Business Owners – 2023 Edition

By Tracy Matthews / June 13, 2023

Can you feel that? It’s the warm embrace of summer wrapping around us, bringing a welcome slowdown for most jewelry business owners unless you’re one of the amazing souls bustling away at art shows and festivals. Either way,…

Read More
EP 412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray

EP412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray

By Tracy Matthews / June 8, 2023

“If you are an entrepreneur, solopreneur, jewelry-preneur, mommy-preneur, anything-preneur, find the words and the hutzpah to make your business a total expression of your personality. Because that’s how you essentially get paid…and that, to me, is the holy…

Read More

EP411: 5 Ways to Build Your Business In the Slow Summer Months

By Tracy Matthews / June 1, 2023

One of the reasons jewelry business founders get so exhausted and feel frustrated during a slow season is that they’re focused on a lack of sales instead of shifting their focus to how they can make the most…

Read More

EP410: Creating a Clear Vision for the Future of Your Jewelry Business

By Tracy Matthews / May 25, 2023

Whether you crave a simple or extravagant lifestyle, it’s essential to have a clear vision of what you want to achieve. When you take the time to visualize your goals and how you want to feel in all…

Read More

EP409: The 3 Crucial Steps to Scaling a Jewelry Business

By Tracy Matthews / May 18, 2023

One of the biggest mistakes I see a lot of jewelry business owners make, and business owners in general, is not taking the time to plan and document a vision of what they’re trying to create.  Without a…

Read More

EP408: How to Work With a #2 To Scale Your Business

By Tracy Matthews / May 16, 2023

If you’ve hit a growth plateau in your business, there’s a good chance it’s time to hire your second in command. I’ve seen designers in our Flourish and Thrive community experience these plateaus, which keeps them from moving…

Read More