Desired Brand Effect

EP 412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray

EP412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray

By Tracy Matthews / June 8, 2023

“If you are an entrepreneur, solopreneur, jewelry-preneur, mommy-preneur, anything-preneur, find the words and the hutzpah to make your business a total expression of your personality. Because that’s how you essentially get paid…and that, to me, is the holy…

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EP411: 5 Ways to Build Your Business In the Slow Summer Months

By Tracy Matthews / June 1, 2023

One of the reasons jewelry business founders get so exhausted and feel frustrated during a slow season is that they’re focused on a lack of sales instead of shifting their focus to how they can make the most…

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EP410: Creating a Clear Vision for the Future of Your Jewelry Business

By Tracy Matthews / May 25, 2023

Whether you crave a simple or extravagant lifestyle, it’s essential to have a clear vision of what you want to achieve. When you take the time to visualize your goals and how you want to feel in all…

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EP409: The 3 Crucial Steps to Scaling a Jewelry Business

By Tracy Matthews / May 18, 2023

One of the biggest mistakes I see a lot of jewelry business owners make, and business owners in general, is not taking the time to plan and document a vision of what they’re trying to create.  Without a…

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EP408: How to Work With a #2 To Scale Your Business

By Tracy Matthews / May 16, 2023

If you’ve hit a growth plateau in your business, there’s a good chance it’s time to hire your second in command. I’ve seen designers in our Flourish and Thrive community experience these plateaus, which keeps them from moving…

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EP407: How to Feel Cash Confident in Your Jewelry Business

By Tracy Matthews / May 11, 2023

There was a time when I was happy to stick my head in the sand when it came to business finances, P&L statements, and balance sheets. That didn’t bode well for me, as I eventually declared bankruptcy for…

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EP406: 9 Step Process for Hiring an Awesome Team Member

By Tracy Matthews / May 4, 2023

When you’re just starting and building a business on a shoestring, you’re probably doing everything yourself. But as your business grows, it can get overwhelming to continue doing all the things. How will you know when it’s time…

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EP405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1M

By Tracy Matthews / May 3, 2023

The Big Leap author Gay Hendricks says… If you haven’t risen to the level of success you’re trying to achieve, it’s because of your limiting beliefs about yourself—truth bomb. And I’ll add, from my experience, that if you’re…

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EP404: What’s the Objective? How Your Online Strategy Grows Your Entire Jewelry Biz

By Tracy Matthews / April 25, 2023

Why Having a Resourceful Success Mindset is Crucial to Growing a Thriving Jewelry Business As a business owner of multiple 6 and 7 figure businesses, I’ve learned many lessons over the years, but this one thing has been…

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Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy

EP403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy

By Tracy Matthews / April 18, 2023

Is Instagram still a viable marketing channel for your jewelry business? Great question which comes on the heels of a maker movement happening on Instagram right now. Here’s the short of the long: a jewelry maker announced on…

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