Desired Brand Effect

3 Overlooked Website Traffic Sources to Grow your Online Sales

EP378: 3 Overlooked Website Traffic Sources to Grow Your Online Sales

By Tracy Matthews / December 8, 2022

We’re in the thick of the holiday season right now and this is when the most sales usually happen. And if you’re trying to reach new customers, using paid ads is a great way to reach more people…

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Tuesday Tip: Million Dollar Maker Mindset

Tuesday Tip: Million Dollar Maker Mindset

By Tracy Matthews / December 6, 2022

If you’re not getting the results you want in business, the number one thing that is standing in your way is your mindset. The way you think about yourself and your business, whether you’re conscious of it or…

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The 3 Core Habits of a Highly Successful Maker

EP377: The 3 Core Habits of a Highly Successful Maker

By Tracy Matthews / December 1, 2022

I was talking to our Diamond Insiders Coach, Dawn, about why some business owners give up on their dreams.  She said something that got me thinking. “A lot of people are not committed to their business in the…

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Tuesday Tip: Quick Tip to Increase Your Average Order Value

By Tracy Matthews / November 29, 2022

Today, I want to talk about a quick tip to increase your average order value as a small business owner. This is something I talk about a lot here on Thrive By Design (I even mentioned it in…

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EP376: Simple Ways to Express and Embody Gratitude (Even When Things Are HARD)

EP376: Simple Ways to Express and Embody Gratitude (Even When Things Are HARD)

By Tracy Matthews / November 24, 2022

In honor of Thanksgiving, I’m going to get a little more personal than usual today.  I’m going to share some vulnerable stories from my own life, and the strategies that help me embody gratitude to get through some…

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Tuesday Tip: 3 Hidden Profit Centers in Your Jewelry Business

Tuesday Tip: 3 Hidden Profit Centers in Your Jewelry Business

By Tracy Matthews / November 22, 2022

I recently got a message from a lovely designer in our community, and it went something like this: “Oh my gosh, I sent out nine messages and made $2,400, and the sales are still coming in!” Now, let…

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EP 375: The New Age of Brick and Mortar Retail with Jennifer Gandia

By Tracy Matthews / November 17, 2022

Have you ever dreamed of opening your own brick and mortar jewelry business?  This week I had the pleasure of interviewing Jennifer Gandia, founder of Greenwich St. Jewelers. Jennifer owns the family business with her sister and their…

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The Ups and Downs Podcast Featured Image

Tuesday Tip: The Ups and Downs of Entrepreneurship

By Tracy Matthews / November 15, 2022

I’m dropping into your earbuds this week to give you a short and sweet tip to keep you motivated and rollin’ into this holiday season like it’s nobody’s business. It’s the end of the year, and I’ve been…

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EP 374: Joy and Human Connection NYC Jewelry Week

By Tracy Matthews / November 8, 2022

This week I am so excited to interview the founders of New York City Jewelry Week, Bella Neyman, J.B. Jones, and their creative partner, Alain Simic.  This is the one annual event that I never miss.  It’s happening…

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Tuesday Tip: The Simple Advertising Strategy That Anyone Can Pull Off for Holiday

By Tracy Matthews / November 7, 2022

If you want to start running ads for your jewelry business on a low budget, then you’re going to discover the simplest way in this episode. Here’s a quick glance at this episode… DIY tips and opportunity to…

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