Desired Brand Effect
What if you could grow your Instagram following from 2,500 to 26,000 followers in six months all from the comfort of your own couch? I know it sounds too good to be true, but that’s what one of…
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One of the most powerful ways that I developed sales confidence as a jewelry maker and as a business owner was going through QVC’s sales training to sell my products live on air. When I was first invited…
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Back in 2012, I had an idea that was developed in a dingy jazz club over cocktails with my friend and jewelry consultant, Robin Kramer. My vision was to bring business coaching to start up brands who couldn’t…
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People don’t just wake up and decide to buy something. They need time to think about a purchase and get excited for a new product. So, if you want to get more visibility for your upcoming collection launch…
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Having an Etsy shop is not the same thing as having a jewelry business. I’m not trying to be harsh here, m’dear. Lots of designers get their start on Etsy, and it can be a great platform for…
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When you feel uncertain, overwhelmed, and stuck in a downward spiral, you’re not operating from a place of power. I wanted to record a bonus episode for you this week, m’dear. While I’ve been batching podcast content well…
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During the summer months, most independent jewelry designers fall into one of two camps: Either summer is your slowest season and you’re focused on prepping for holiday sales… OR, you sell summer-focused jewelry and your busy season is…
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If you’re a jewelry designer dreaming of quitting your corporate job to focus on your business, you probably have a lot of questions. How can I increase my sales enough to support myself? How do I prepare for…
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Getting publicity for your jewelry brand is a crucial element of a robust marketing strategy, and the holiday season is the most important time to do it. The top publications have a very long lead time for their…
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When you start a successful side hustle, there comes a point where you have to decide if you want to keep it that way or take the leap and turn it into a full-time business that pays the…
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