Desired Brand Effect
During the summer months, most independent jewelry designers fall into one of two camps: Either summer is your slowest season and you’re focused on prepping for holiday sales… OR, you sell summer-focused jewelry and your busy season is…
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If you’re a jewelry designer dreaming of quitting your corporate job to focus on your business, you probably have a lot of questions. How can I increase my sales enough to support myself? How do I prepare for…
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Getting publicity for your jewelry brand is a crucial element of a robust marketing strategy, and the holiday season is the most important time to do it. The top publications have a very long lead time for their…
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When you start a successful side hustle, there comes a point where you have to decide if you want to keep it that way or take the leap and turn it into a full-time business that pays the…
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This is a very special episode, m’dear. For one, I’m going to break down some cutting-edge market research that could be the key to blowing up your online following. And, more importantly, we’re entering birthday season here at…
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As an independent jewelry brand, storytelling is going to be one of your most powerful tools. It can help you connect with customers and stand out from the competition. But telling a good story isn’t always easy. In…
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Courage is not the absence of fear — it is doing what you have to do (like pricing your jewelry right) as a brand owner even if you’re dead scared. And when you overcome your fear by facing…
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When I started my first jewelry company, I would have done anything to have someone tell me what to do, give me the lowdown on industry secrets, and mentor me. I was ambitious and ready to quit my…
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Etsy recently announced that they’ll be increasing their seller fee from 5% to 6.5%. In response to this change and other issues with the platform, sellers and buyers alike banded together to organize a strike of the platform.…
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Here’s one thing I learned in almost a decade of helping jewelry designers at Flourish and Thrive: personal success depends on one thing— YOU. Your success largely depends on how consistent you are in showing up and how…
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