Desired Brand Effect

EP337: Help and Hope for Start-Ups and Makers with Full Time Jobs with Candice Eve Padro

By Tracy Matthews / January 14, 2022

“I always wanted to have my own business ever since I saw Betsey Johnson’s fashion show when I was 13. And I was like, ‘oh my god,’ she’s so much fun with her blue hair and tattoos. Her…

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EP336: From Poverty to Thriving Multi 6-Figure Jewelry Brand

By Tracy Matthews / January 12, 2022

Imagine having 5 kids to support, a husband on disability, and you just got laid off from your job! That would be all the reason to bail on your jewelry business dreams, right? For many, the answer would…

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EP335: How to Handle Inflation and Pricing Without Creating Price Resistance

By Tracy Matthews / January 11, 2022

When costs go up, you have to raise your prices to maintain your margins or cut your expenses somewhere else. In this podcast episode, I’ll be interviewing Jason Ayers. He is a mindset coach in our Momentum program,…

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EP 334: You are a Bad-Ass – Time to Show Up Like One This Year

By Tracy Matthews / January 4, 2022

Although the last few years have been pretty heavy, the New Year is always an opportunity to reset, reinvigorate ourselves, and set some new intentions to achieve great things.  This episode is about owning your power, showing up,…

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EP 333: 3 Ways to Play Bigger in 2022

By Tracy Matthews / December 28, 2021

In order to live a big full life, you have to have the highs and lows and the full spectrum of emotions to have that full experience. We’re winding down to the last week of the year and…

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EP 332: Create Your Leave Behind List to Launch into the New Year With a Bang

By Tracy Matthews / December 23, 2021

What are the things that I can do to get things aligned so that I’m reaching the kind of targets and goals and all those things that I would like to create in my life… Did you know…

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EP 331: Positioning Your Brand and Sweat Proof Jewelry with OXB

By Tracy Matthews / December 21, 2021

If you want to create The Desired Brand Effect in your business and have people coming back, you need clarity about your target market. Many first time designers and makers would usually obsess about their product and the…

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#330 Mental Wealth with Michelle I. Gomez

By Tracy Matthews / December 16, 2021

Content warning for: discussion of sensitive topics like trauma, mental illness, abuse, sexual assault, and suicide. If you or a loved one is struggling, I’ve included some resources in the show notes below. Sometimes with creativity there can…

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#329 Healing Trauma and Mental Health with Jennifer Tippett

By Tracy Matthews / December 14, 2021

Content warning for: discussion of sensitive topics like trauma, mental illness, abuse, sexual assault, and suicide. If you or a loved one is struggling, I’ve included some resources in the show notes below. Mental health – it’s something…

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#328 The Mindset Shifts Required to Become a 7 Figure Business Owner

By Tracy Matthews / December 7, 2021

Let’s get real about what it takes to grow your business to the 7 figure mark. This is a bit of a continuation on last week’s Thrive by Design Episode, What It Really Takes to Grow From $100K…

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