Online Marketing

#191 Train Your Customers To Buy From You Online

By Tracy Matthews / February 28, 2019

Yes, you can sell your jewelry online! Or have you been doubting yourself? We all feel great doing what we know…but why is it so hard to pivot out of our routines? The real big struggle is when…

Read More

#190 4 Things Standing in the Way of Reaching Your Money Goals in the Next 90 Days w/ Anna Shilina

By Tracy Matthews / February 26, 2019

Meet Anna Shilina — she’ll help you make more money! At the end of the day we’re all responsible for our own businesses, right? And if you’re not showing up for your business then you could be making…

Read More

How This Jewelry Designer Went from Extreme Burnout to Increasing Her Sales 200%!

By Tracy Matthews / January 31, 2019

Every job has its challenges, even when you’re living your dream as an independent jewelry designer. Allow me to introduce you to an amazing woman who rebuilt her jewelry business entirely from the ground up! Nicole Gariepy, from…

Read More

How One Jewelry Designer Went From Single Digit Sales on Etsy to Quitting Her Day Job

By Tracy Matthews / January 25, 2019

Today we’re sharing a story on what can be accomplished when big dreams and strategy collide! When we first met Toby Myles in 2016 she had a love for motorcycles, a passion for jewelry making and a dream…

Read More

#180 How to Align Your Content with Your 2019 Sales Plan

By Tracy Matthews / December 18, 2018

Content is King (yes, even for a jewelry brand). And when your content is marketed the right way, you can easily connect with those perfect customers…you know the ones who keep coming back for more? The ones who…

Read More

How This Jewelry Designer Got an 83% Increase in Online Sales & Sailed the World

By Tracy Matthews / December 4, 2018

*We feature stories from our community to inspire others to launch, grow, and scale successful jewelry businesses that support their desired lifestyle. Today’s story is an awesome example of how to create a business that works for your…

Read More

How to Market Jewelry Online and 4x Your Sales in 4 Months!

By Tracy Matthews / November 26, 2018

Today I wanted to feature a case study from a real-life jewelry designer who wanted to know how to market jewelry online. Flourish & Thrive Academy is an online jewelry business education company where we teach independent jewelry…

Read More

#124 The Overnight Website Makeover with Kristen Baird-Rabun

By Tracy Matthews / November 21, 2017

Ever wonder what’s holding you back from serious website sales?   Well, truth be told, it might be your website itself!   Never fear, m’dear, because I’ve got you totally covered!   I am so excited about today’s…

Read More

#116 How to Use Messenger Bots to Increase Sales, Build Your List and Nurture Customer Relationships

By Tracy Matthews / September 26, 2017

Email inbox getting out of hand?   You’re not alone!   One way to connect with customers in a non-email way is setting up Facebook Messenger automatic replies…or bots!   Like robots.   Yes, we have arrived to…

Read More

#114 Digital Marketing Momentum Series Part 4: How to use Paid Traffic and Automation to Sell on Autopilot

By Tracy Matthews / September 21, 2017

“If you build it, they won’t come”   Maybe that’s not how you remember the quote from Field of Dreams, but you gotta remember this phrase when you’re thinking about your website!   Building a website without telling…

Read More