Online Marketing
You might be reading the title of this blog post and be thinking:: “Why do I need to be thinking of Holiday Sales for my jewelry business right now?” You’ve heard the saying, the early bird gets the…
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Interview with Robin & Sue B Do! Tracy and I have been fascinated by the new social media darling Instagram and wanted to learn more about it so we contacted Sue B. Zimmerman, the Instagram Gal! Sue knows…
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Even though the dog days of summer are upon us, it’s not time to slack off in your jewelry business. Savvy jewelry designers are working hard (and having a little fun too) during the summer months. If you…
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One of the biggest mistakes I made when I started out in business was this: I did not understand the correlation between healthy cash flow and a thriving business. I didn’t have a problem getting sales in the…
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In sales there is something called the 80/20 rule. It’s when 80% of your sales come from just 20% of your customer base. Every client is important, but you will always have about 20 percent of your client…
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Guest Author: Heidi Thompson Make it about your customer All of your marketing needs to be focused on what your customer is interested in. Think about what else your ideal customer purchases that doesn’t compete with your product.…
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#1. It’s all about what THEY love: While creating your Pinterest boards you will definitely have to keep your ideal clients in mind. After all, aren’t you creating these boards for them to enjoy? So as jewelry designers,…
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By Melissa Cassera Have you ever sat down to write a blog, newsletter, or media pitch and struggled to come up with a sizzling headline? You’re not alone. Even the pros sit and scratch their heads to come…
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