Online Marketing
Is your website bringing in consistent sales or losing customers at first glance? Did you know that even some of the biggest brands get key parts of their websites wrong and lose leads and sales? Reese Spykerman is…
Read More
Learn how to be fully prepared for Black Friday with an email marketing strategy that will make your brand stand out from the crowd and create a sense of urgency so your customers are excited to buy your jewelry.
Read More
Raise your hand if you’re always working on your marketing, but not always paying attention to the results… No shame, no blame. You have a lot to do in your business, and when you’re doing “all the things,”…
Read More
In the world of e-commerce, content is king. But how do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a saturated industry? Lacy Boggs is here to tell…
Read More
The weekend of Black Friday and Cyber Monday is probably the most important weekend of the year for small e-commerce business owners. We’re nearing the end of September right now, which means it’s time to spring into action…
Read More
It’s that time of year! Small businesses are gearing up for the holiday sales rush. I don’t need to tell you that it’s been a weird year, m’dear. But that doesn’t mean you can’t achieve successful holiday promotions.…
Read More
If you couldn’t tell already, I’m something of a virtual trunk show junkie. That means we need to be creative about ways to engage with our Dream Clients – and virtual trunk shows are more relevant than ever.…
Read More
Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy. I’ve been saying this for years. And whenever I meet someone as…
Read More
The word “sustainability” gets thrown around a lot these days. But what does it actually take to have a sustainable jewelry brand? My friend Brandee Dallow has the answer. Through her involvement with the Responsible Jewellery Council, Brandee…
Read More