Podcast Highlights

#220 Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

By Tracy Matthews / October 8, 2019

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with…

Read More

#206 How to Transform Your Website Homepage to Make More Sales with Darian Chavez

By Tracy Matthews / June 18, 2019

Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and hard work you pour into creating a beautiful page, a…

Read More

Episode #196 The 75% Rule

By Tracy Matthews / April 9, 2019

There’s lots of confusion. What really matters to grow your business? Is it finances, sales, admin, social media, marketing, photography, pixeling your website, cleaning the dirt under your fingernails from that red rouge buffing compound…? The list is…

Read More

#193 The BEST Sales Strategy That Attracts Repeat Sales & Buyers

By Tracy Matthews / March 19, 2019

Do you have 1000 True Fans? Trust me, it’s A-OK if you don’t. But are you ready to have 1000 people eager, willing, and ready to support your business this year? I learned this philosophy from Kevin Kelly…

Read More

#191 Train Your Customers To Buy From You Online

By Tracy Matthews / February 28, 2019

Yes, you can sell your jewelry online! Or have you been doubting yourself? We all feel great doing what we know…but why is it so hard to pivot out of our routines? The real big struggle is when…

Read More

#178 The Epic Online Promotion Strategy that Brought in $8200 in 4 Days

By Tracy Matthews / December 4, 2018

I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online? It requires 4 things: Strategy Resourcefulness Creativity A Can Do Attitude Here’s why: There’s a lot…

Read More

#141 5 Tweaks You Can Make to Your Emails to Improve Conversions

By Tracy Matthews / March 20, 2018

Email marketing is all about experimenting and adjusting to improve conversions. It’s not just a one and done trick! That’s why so many jewelry designers and makers get frustrated when they try to improve conversions in their email…

Read More

#121 How ​to ​Make ​$7,000 ​or ​More ​in ​2 ​Hours ​Using ​Facebook Live ​with ​Lisa ​Lehman

By Tracy Matthews / October 31, 2017

We’re coming to you live from Chicago!   I have the amazing Lisa Lehman here from Studio Jewel with me to talk about her very successful Facebook live sale!   The girl made $7,000 in just two hours…

Read More

#87 How to Build an Email List for Your Jewelry E-Commerce Business

By Tracy Matthews / April 4, 2017

Do you have email list envy?   It’s really true what they say, “The money is in the list”….well really the relationship with your list…   Whether you’re starting from zero or have a loyal base of customers,…

Read More

#75 How to Create an Unforgettable Jewelry Brand (and Get Customers for Life)

By Tracy Matthews / January 10, 2017

Think of your favorite musician. The one you’ve listened to a million times, whose songs you belt out in the shower, the car, and the subway. (Oops! Yes, there were totally other people there.) For me this is…

Read More